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The Essential Guide to Business for Artists and Designers is a comprehensive business start up book and a practical enterprise skills guide that should appeal to a wide range of artists. This excellent guide is designed to help artists acquire vital knowledge and skills to develop a vision and strategy for the future and make that vision into a successful business. Specific topics that are covered include: self-employment v. employment; starting up a business; funding and sponsorship; building networks; self-promotion; legal issues and creative crime; negotiation tactics and contracts; records, taxes and basic bookkeeping; trading via the Internet, innovation and future trends. All in all, this is a thorough guide for all visual artists who want to start up a business.
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Alison Branagan is an author, business consultant and associate lecturer at Central Saint Martins College of Art and Design in London where she runs a number of business, entrepreneurship and marketing courses for artists, designers and creative professionals. She is an ethical adviser for the Association of Illustrators, an associate member of the Institute of Consulting, a consultant to Hidden Art and Fellow of the Royal Society of Arts.Review:
'This book cuts through the clatter and the jargon of business, giving clear, simple advice about how to make a success out of your art practice or creative company.' Sir James Dyson 'Packed with start-up business advice targeted at the talented...Branagan- a creative-industries business consultant- lays out a useful, thorough guide to practical enterprise.' Accounting Technician (January 2011) 'There are many books on the market that purport to teach new creative businesses how to set up and run their own businesses. Alison Branagan has succeeded in writing a book that is both concise and informative with just the right balance of business know-how and insider knowledge. Each area is clearly laid out with plenty of tips and tricks, common pitfalls and further sources of information.' Peter Taylor, Director Technology & Training, The Goldsmiths' Company [A] clear, concise text THES Boasts an impressive set of tools that can help a reader with any questions that will inevitably come up as they gain experience in the business side of the art world ... offer[s] many useful, coherent strategies for beginning to conceive of your artistic practice as a business Fuel RCA online Seldom has a book been so timely; rarely has one been so readable and comprehensive. Anyone about to launch a new business that involves some aspect of the visual arts should go and buy this book ... [Branagan] is practical, humorous and incisive, and speaks about a field she clearly knows well and has experienced first hand; what she writes is relevant and easily understood. Ceramic Review
'Looking for business advice for your next creative venture? The Essential Guide to Business for Artists & Designers' contains simple but extensive advice on how to get started. The book profiles seven artists and designers, from a surface designer to photographer, sculptor to web designer. They all give simple, concise instructions and easily understandable advice. The profiles intermit chapters on creative pay, self-employment, taxation, funding and innovation.' -- Review - Design and Art Direction D&AD
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