In Data We Trust: How Customer Data is Revolutionising Our Economy

3.7 avg rating
( 10 ratings by Goodreads )
 
9781408179512: In Data We Trust: How Customer Data is Revolutionising Our Economy
View all copies of this ISBN edition:
 
 

Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.

"synopsis" may belong to another edition of this title.

About the Author:

Bjorn Bloching, Senior Partner at Roland Berger Strategy Consultants, is an experienced marketing expert and heads the consultancy's International Marketing & Sales Competence Center. Lars Luck is Partner at Roland Berger Strategy Consultants and head of the 'Sales and Targeted Marketing' Practice Group. Thomas Ramge is author of a number of books, including Die Flicks (The Family Flick), for which he was awarded the prestigious Wirtschaftsbuchpreis (Business Book Prize) by the Financial Times Germany.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lars Luck, Bjorn Bloching, Thomas Ramge
Published by Bloomsbury Publishing PLC, United Kingdom (2012)
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2012. Hardback. Condition: New. Language: N/A. Brand New Book. Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on gut feeling are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it s the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it s out there . Seller Inventory # AA79781408179512

More Information About This Seller | Contact this Seller

Buy New
US$ 27.14
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Lars Luck, Bjorn Bloching, Thomas Ramge
Published by Bloomsbury Publishing PLC, United Kingdom (2012)
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Hardcover Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2012. Hardback. Condition: New. Language: N/A. Brand New Book. Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on gut feeling are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it s the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it s out there . Seller Inventory # AA79781408179512

More Information About This Seller | Contact this Seller

Buy New
US$ 32.06
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Tobler Stefan Ramge Thomas Bloching Bjorn Luck Lars
Published by A & C Black Publishers Ltd.
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description A & C Black Publishers Ltd. Condition: New. pp. 224. Seller Inventory # 55088904

More Information About This Seller | Contact this Seller

Buy New
US$ 24.52
Convert Currency

Add to Basket

Shipping: US$ 7.59
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Lars Luck
Published by A & C Black Publishers Ltd
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Hardcover Quantity Available: 5
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description A & C Black Publishers Ltd. Hardcover. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9781408179512

More Information About This Seller | Contact this Seller

Buy New
US$ 22.77
Convert Currency

Add to Basket

Shipping: US$ 9.58
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Lars Luck (author), Bjorn Bloching (author), Thomas Ramge (author), Stefan Tobler (translator)
Published by Bloomsbury Publishing (UK) 2012-08-01, London (2012)
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Hardcover Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing (UK) 2012-08-01, London, 2012. hardback. Condition: New. Seller Inventory # 9781408179512

More Information About This Seller | Contact this Seller

Buy New
US$ 24.15
Convert Currency

Add to Basket

Shipping: US$ 8.28
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Lars Luck
Published by Bloomsbury Publishing PLC (2012)
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Quantity Available: 10
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, 2012. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FV-9781408179512

More Information About This Seller | Contact this Seller

Buy New
US$ 21.90
Convert Currency

Add to Basket

Shipping: US$ 12.42
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

LUCK LARS
Published by Bloomsbury (2012)
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Bloomsbury, 2012. Hardback. Condition: NEW. 9781408179512 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0862781

More Information About This Seller | Contact this Seller

Buy New
US$ 28.42
Convert Currency

Add to Basket

Shipping: US$ 11.04
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Bloching Bjorn
Published by A & C Black (2012)
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description A & C Black, 2012. Hardcover. Condition: Brand New. In Stock. Seller Inventory # __1408179512

More Information About This Seller | Contact this Seller

Buy New
US$ 31.49
Convert Currency

Add to Basket

Shipping: US$ 8.28
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Lars Luck; Bjorn Bloching; Thomas Ramge
Published by A & C Black Publishers Ltd (2012)
ISBN 10: 1408179512 ISBN 13: 9781408179512
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description A & C Black Publishers Ltd, 2012. Hardcover. Condition: New. book. Seller Inventory # M1408179512

More Information About This Seller | Contact this Seller

Buy New
US$ 46.99
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds