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Marketing Plan Handbook and Pro Premier Marketing Plan Package, 3/eWood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid in the process.Marketing: Real People, Real Choices: International Edition, 5/eMarketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
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- PublisherPrentice Hall
- Publication date2008
- ISBN 10 1408200872
- ISBN 13 9781408200872
- BindingPaperback
- Rating
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