Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
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Sheena Iyengar is a profess at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.From AudioFile:
Why would you choose to listen to this audiobook? As Sheena Iyengar points out in her engaging study, our choices are part of a constantly changing interactive relationship with our environment. We choose our clothes, for example, to distinguish ourselves from what we perceive to be "average," and yet we don't want to stand out too much. We fiercely believe in choosing our own life partners, yet 20 years after tying the knot, people in arranged marriages tend to be happier. Before the fall of Communism, Eastern Europeans were unhappy about their limited consumer choices, yet years after the fall many of them find consumer choice to be a prison. Orlagh Cassidy narrates with a scholarly, balanced sensibility that keeps the work appealing. She adds an empathetic touch when recounting Iyengar's anecdotes about her childhood and Sikh extended family. Those who loved BLINK, THE WISDOM OF CROWDS, or FREAKONOMICS are sure to enjoy this. R.W.S. © AudioFile 2010, Portland, Maine
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Book Description Little, Brown, 2010. Paperback. Book Condition: New. This book is in stock now, in our UK premises. Photos of most of our books are available - please ask, as dustjacket and cover illustrations vary, and unless the accompanying image is marked 'Bookseller Image', it is an Abebooks Stock Image, NOT our own. Overseas buyers also note that shipping rates apply to packets of 1Kg and under, and should the packed weight of an item exceed this we reserve the right to ship via 'Economy', or cancel, or request extra postage prior to fulfilling the order. Bookseller Inventory # mon0000051764
Book Description Little, Brown, 2010. Paperback. Book Condition: New. Bookseller Inventory # P111408702622
Book Description Little, Brown, 2010. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-217-22-8479418