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Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones.
Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.About the Author:
Steve Blank is an entrepreneur, business strategist, and retired marketing executive in Silicon Valley. He began his career 32 years ago and has been at the heart of emerging technology industries ever since. He has been involved in numerous startups and established companies, in operational roles running the gamut from CEO to VP of marketing. The breath of his experience makes him a sought-after board member, advisor and speaker. Steve’s successes include E.piphany, an enterprise software company started in his living room; two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games). These startups resulted in five IPO’s, and three very deep craters. Steve currently
Many of the principles presented in the book were used and fine-tuned in the creation of these companies and in Steve’s many years as a high-level advisor and company board member for companies both living and dead. Steve currently teaches entrepreneurship and customer development at Stanford University School of Engineering and at U.C. Berkeley Haas School of Business. In the classroom, his ideas, methodologies, and principles on customer development are presented and proofed each day in dialogues and analyses with the best business students as well as some of the most accomplished executives in the country.
Steve is an ardent conservationist and a board member of Audubon and Audubon California.
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