Mastering the Art of Selling Cars Online

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9781412004305: Mastering the Art of Selling Cars Online

Industry expert Eddie Coleman reveals the secrets of selling cars online and making millions doing it. Learn sales, marketing and website strategies as developed by the nation's leading e-dealer visionary.

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About the Author:

Eddie Coleman is the CEO and founder of Hyperdrive Technologies, Inc. headquartered in Portland, Oregon. Coleman leads one of the nation's fastest growing providers of Internet technologies, strategic advertising systems, e-sales training and motivational seminars for the retail automotive industry. As of 2003, Coleman has launched what many industry experts proclaim to clearly be the most revolutionary and successful retail automotive Internet dealerships in existence.

Eddie Coleman's considerable efforts have inspired numerous dealers and dealer groups to build their own e-brands, while replacing ineffective Internet presences with one-of-a-kind custom-designed Internet portals. Among Mr. Coleman's clients is America's #1 volume Pre-Owned "Internet Dealer of the Year" in 2002 as ranked by Auto Dealer Daily.

Excerpt. Reprinted by permission. All rights reserved.:

INTRODUCTION

Writing this book has been quest that easily could have gone in number of different directions. For years, I debated about whether or not to even write a book of this nature. To begin with, I struggled over disclosing information and concepts that have always been guarded treasures within the confines of my company. Then there was the aspect of content, as any one chapter could and really should be book in itself. These concerns, among others, nearly caused me to alter my course.

What eventually changed my mind was conversation I had with one of my dealer clients. We were discussing the difference between their struggles prior to our relationship and their success after they became our client. This dealership attributed the majority of their newly found success to their recently discovered perception of the Internet as it relates to the car business. My client went on to say that as their view of the big picture changed during the course of our trainings, so did their ability to think outside of the box.

That is essentially what this book is about. It was written to cover a wide array of subjects that are critical to the success of dealership's online efforts and ties in how these topics relate to the big picture. I also spend time drawing the line between fact and fiction. Within these pages, you will find countless sales concepts and techniques, but more importantly you will discover the secrets that enable some dealerships to make millions of dollars per year while leaving their closest competition clueless as to how.

Those who know me well know that I have an unyielding passion for both the retail automobile dealer and the harnessable power of the Internet. Both are standing examples of true capitalism and free enterprise. Together, they can be leveraged, one against the other in such way that cuts through and captures the true essence of success. It is within this "essence" that all of my passions and aspirations for the e-dealer lie. It is consistent with all that is worthy about being in this industry.

Eddie Coleman

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