This specific ISBN edition is currently not available.View all copies of this ISBN edition:
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
"synopsis" may belong to another edition of this title.
Elihu Katz is professor of sociology and communication at the Hebrew University of Jerusalem and professor at the Annenberg School of Communications at the University of Southern California.
Paul F. Lazarsfeld (1901-1976), one of the major figures in twentieth-century sociology, was the founder of Columbia University's Bureau for Applied Social Research. He is the coauthor of Marienthal, available from Transaction.
Elmo Roper (died 1971) founded the Roper Center for Public Opinion Research, located at the University of Connecticut, just after World War II.
"About this title" may belong to another edition of this title.
Book Description Condition: New. Seller Inventory # 3478262-n
Book Description Routledge. Condition: BRAND NEW. BRAND NEW Softcover - This title is now printed on demand - please allow added time for shipment! A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 3515886
Book Description Routledge, 2005. Paperback. Condition: BRAND NEW. Seller Inventory # 1412805074_abe_bn
Book Description Transaction Publishers, 2005. Paperback. Condition: New. 0002-. Seller Inventory # DADAX1412805074
Book Description Transaction Publishers, 2005. Paperback. Condition: NEW. 9781412805070 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0803922
Book Description Routledge 2005-09, 2005. PF. Condition: New. Seller Inventory # 6666-LSI-9781412805070
Book Description Routledge, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. No. book. Seller Inventory # ria9781412805070_lsuk
Book Description Routledge. PAPERBACK. Condition: New. 1412805074 Special order direct from the distributor. Seller Inventory # ING9781412805070
Book Description Routledge, 2005. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9781412805070
Book Description Transaction Pub, 2005. Paperback. Condition: Brand New. re-issue edition. 400 pages. 8.75x5.75x1.00 inches. In Stock. Seller Inventory # __1412805074