Qualitative Methods in Business Research (Introducing Qualitative Methods series)

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9781412903172: Qualitative Methods in Business Research (Introducing Qualitative Methods series)
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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

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About the Author:

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.

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9781412903165: Qualitative Methods in Business Research (Introducing Qualitative Methods series)

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Publisher: SAGE Publications Ltd, 2008
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