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Synopsis
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
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About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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- PublisherSAGE Publications Ltd
- Publication date2005
- ISBN 10 1412903726
- ISBN 13 9781412903721
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages624
- Rating
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McQuail's Mass Communication Theory
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ISBN 10: 1412903726
ISBN 13: 9781412903721
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
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McQuail's Mass Communication Theory
Published by
SAGE Publications, Limited, 2005
ISBN 10: 1412903726
ISBN 13: 9781412903721
Used
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