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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
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Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail′s Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.Review:
′McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory′ - Anders Hansen, University of Leicester
′One of the most important texts on mass media at present′ - A McDowell, Bell College of Technology
′It covers almost everything in mass communication and can be used long after the course as a reference book′ - Piet Bakker, University of Amsterdam
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Book Description SAGE Publications Ltd. PAPERBACK. Condition: New. 1412903726 New Condition. Seller Inventory # NEW33.2622748
Book Description SAGE Publications Ltd, 2005. Paperback. Condition: New. 5th. Seller Inventory # DADAX1412903726
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