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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
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Denis McQuail (1935-2017) is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.Review:
′McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory′ - Anders Hansen, University of Leicester
′One of the most important texts on mass media at present′ - A McDowell, Bell College of Technology
′It covers almost everything in mass communication and can be used long after the course as a reference book′ - Piet Bakker, University of Amsterdam
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Book Description SAGE Publications Ltd, 2005. Paperback. Condition: New. 5th. Seller Inventory # DADAX1412903726
Book Description Condition: New. New. Seller Inventory # M-1412903726