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Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) - Hardcover
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
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About the Author:
Dr. Johanna K. Moisander is Professor of Corporate Communication at Aalto University School of Business, Department of Communication. Her research interests center on cultural and practice-based approaches to management and organization studies and consumer culture theory. At the moment, her empirical research focuses on media convergence and strategic change in the media industry.
Review:
"The volume provides an exhaustive study of the subject at hand, written in a very scholarly fashion." Author: S. D. Clark Published On: 2006-11-27
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- PublisherSAGE Publications Ltd
- Publication date2006
- ISBN 10 1412903807
- ISBN 13 9781412903806
- BindingHardcover
- Edition number1
- Number of pages240
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Qualitative Marketing Research: A Cultural Approach
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Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides . Seller Inventory # 595740086
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