Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

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9781412903813: Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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About the Author:

Dr. Johanna K. Moisander is Professor of Corporate Communication at Aalto University School of Business, Department of Communication. Her research interests center on cultural and practice-based approaches to management and organization studies and consumer culture theory. At the moment, her empirical research focuses on media convergence and strategic change in the media industry.

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"The volume provides an exhaustive study of the subject at hand, written in a very scholarly fashion." (S. D. Clark 2006-11-27)

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9781412903806: Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

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Book Description SAGE Publications Inc, United States, 2006. Paperback. Condition: New. Language: English . Brand New Book. Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour. Seller Inventory # AAZ9781412903813

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Book Description SAGE Publications Inc, United States, 2006. Paperback. Condition: New. Language: English . Brand New Book. Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour. Seller Inventory # AAZ9781412903813

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Book Description SAGE Publications Ltd, 2006. Condition: New. 2006. Paperback. Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory. Series: Introducing Qualitative Methods Series. Num Pages: 240 pages. BIC Classification: GPS; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 242 x 172 x 15. Weight in Grams: 414. . . . . . . Seller Inventory # V9781412903813

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Book Description SAGE Publications Ltd. Condition: New. 2006. Paperback. Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, this work unpacks the cultural approach in the field of marketing and consumer research. It also provides a study for those interested in cultural approaches to economic and social theory. Series: Introducing Qualitative Methods Series. Num Pages: 240 pages. BIC Classification: GPS; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 242 x 172 x 15. Weight in Grams: 414. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781412903813

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