Handbook of Public Relations

ISBN 13: 9781412909549

Handbook of Public Relations

3.47 avg rating
( 17 ratings by Goodreads )
 
9781412909549: Handbook of Public Relations
View all copies of this ISBN edition:
 
 

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

"synopsis" may belong to another edition of this title.

About the Author:

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Review:

"This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with ‘organizations, markets, audiences, and publics’ . . . . The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate"

Source: CHOICE

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780761912866: Handbook of Public Relations

Featured Edition

ISBN 10:  076191286X ISBN 13:  9780761912866
Publisher: SAGE Publications, Inc, 2000
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Published by SAGE Publications, Inc
ISBN 10: 1412909546 ISBN 13: 9781412909549
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc. PAPERBACK. Condition: New. 1412909546 New Condition. Seller Inventory # NEW99.1648807

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

2.

Published by SAGE Publications Inc, United States (2004)
ISBN 10: 1412909546 ISBN 13: 9781412909549
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 2004. Paperback. Condition: New. Language: English. Brand new Book. NEW IN PAPERBACK!`This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics". The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user-friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate' - Choice The Handbook of Public Relations is a comprehensive and detailed examination of the field, it synthesizes current literature and is divided into five sections: Part One defines the field, explaining the role of public relations in society; Part Two examines the state of the practice by looking at cutting-edge issues in management, ethics, gender, evaluation, public relations, education and media; Part Three challenges academics and practitioners to identify best practices; Part Four looks at the challenges raised by new communication technologies; Part Five takes a global view, examining theories in international public relations and the trends in practice that will shape the field in the coming years. Seller Inventory # AAV9781412909549

More information about this seller | Contact this seller

Buy New
US$ 79.24
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Published by SAGE Publications Inc, United States (2004)
ISBN 10: 1412909546 ISBN 13: 9781412909549
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 2004. Paperback. Condition: New. Language: English. Brand new Book. NEW IN PAPERBACK!`This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics". The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user-friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate' - Choice The Handbook of Public Relations is a comprehensive and detailed examination of the field, it synthesizes current literature and is divided into five sections: Part One defines the field, explaining the role of public relations in society; Part Two examines the state of the practice by looking at cutting-edge issues in management, ethics, gender, evaluation, public relations, education and media; Part Three challenges academics and practitioners to identify best practices; Part Four looks at the challenges raised by new communication technologies; Part Five takes a global view, examining theories in international public relations and the trends in practice that will shape the field in the coming years. Seller Inventory # AAV9781412909549

More information about this seller | Contact this seller

Buy New
US$ 79.30
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Heath, Robert L.
Published by SAGE Publications, Inc (2017)
ISBN 10: 1412909546 ISBN 13: 9781412909549
New Paperback Quantity Available: 10
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description SAGE Publications, Inc, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9781412909549_lsuk

More information about this seller | Contact this seller

Buy New
US$ 74.72
Convert currency

Add to Basket

Shipping: US$ 5.01
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

ISBN 10: 1412909546 ISBN 13: 9781412909549
New Paperback First Edition Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2000. Paperback. Condition: New. 1st. Paperback. NEW IN PAPERBACK! 'This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety lea.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 816 pages. 1.393. Seller Inventory # 9781412909549

More information about this seller | Contact this seller

Buy New
US$ 84.81
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Robert L. Heath
Published by SAGE Publications, Inc (2004)
ISBN 10: 1412909546 ISBN 13: 9781412909549
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description SAGE Publications, Inc, 2004. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9781412909549

More information about this seller | Contact this seller

Buy New
US$ 80.68
Convert currency

Add to Basket

Shipping: US$ 11.66
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Robert L. Heath
Published by SAGE Publications, Inc (2004)
ISBN 10: 1412909546 ISBN 13: 9781412909549
New Softcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description SAGE Publications, Inc, 2004. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9781412909549

More information about this seller | Contact this seller

Buy New
US$ 98.41
Convert currency

Add to Basket

Shipping: US$ 4.31
From Germany to U.S.A.
Destination, rates & speeds

8.

Published by SAGE Publications, Inc (2004)
ISBN 10: 1412909546 ISBN 13: 9781412909549
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc, 2004. Condition: New. book. Seller Inventory # M1412909546

More information about this seller | Contact this seller

Buy New
US$ 100.71
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

9.

Published by SAGE Publications, Inc (2019)
ISBN 10: 1412909546 ISBN 13: 9781412909549
New Paperback Quantity Available: 19
Print on Demand
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description SAGE Publications, Inc, 2019. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1412909546

More information about this seller | Contact this seller

Buy New
US$ 105.30
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

ISBN 10: 1412909546 ISBN 13: 9781412909549
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # S-1412909546

More information about this seller | Contact this seller

Buy New
US$ 101.29
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book