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International Public Relations: Negotiating Culture, Identity, and Power - Hardcover

 
9781412914147: International Public Relations: Negotiating Culture, Identity, and Power
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

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  • PublisherSAGE Publications, Inc
  • Publication date2007
  • ISBN 10 1412914140
  • ISBN 13 9781412914147
  • BindingHardcover
  • Edition number1
  • Number of pages320
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9781412914154: International Public Relations: Negotiating Culture, Identity, and Power

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ISBN 10:  1412914159 ISBN 13:  9781412914154
Publisher: SAGE Publications, Inc, 2007
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Curtin, Patricia A.; Gaither, T. Kenn
Published by Sage Publications, Inc (2007)
ISBN 10: 1412914140 ISBN 13: 9781412914147
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ISBN 10: 1412914140 ISBN 13: 9781412914147
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