International Public Relations: Negotiating Culture, Identity, and Power

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9781412914147: International Public Relations: Negotiating Culture, Identity, and Power

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

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Curtin, Patricia A., Gaither, T. Kenn
Published by SAGE Publications, Inc
ISBN 10: 1412914140 ISBN 13: 9781412914147
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Book Description SAGE Publications, Inc. Book Condition: Good. Sticker on cover. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Bookseller Inventory # Z1-B-022-01100

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Patricia A. Curtin, T. Kenn Gaither
Published by Sage Publications, Inc (2007)
ISBN 10: 1412914140 ISBN 13: 9781412914147
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Book Description Sage Publications, Inc, 2007. Book Condition: Fair. N/A. Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP93412092

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