Andy Ruddock Investigating Audiences

ISBN 13: 9781412922692

Investigating Audiences

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9781412922692: Investigating Audiences

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers, and listeners.

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About the Author:

Andy Ruddock teaches Communications and Media Studies at Monash University, Australia. He is author of Understanding Audiences, Investigating Audiences, Youth and Media and the forthcoming Exploring Media Research, all with SAGE. He has published 40 book chapters and journal articles on topics such as media sport, violence, gaming, pornography, political celebrity, reality television, and media education.

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Book Description SAGE Publications Inc, United States, 2007. Hardback. Book Condition: New. Language: English . Brand New Book. Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies. Bookseller Inventory # AAX9781412922692

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Andy Ruddock
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ISBN 10: 1412922690 ISBN 13: 9781412922692
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Book Description SAGE Publications Inc, United States, 2007. Hardback. Book Condition: New. Language: English . Brand New Book. Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies. Bookseller Inventory # AAX9781412922692

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Book Description SAGE Publications Ltd 2007-08-08, 2007. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-SGE-00005430

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