Key Concepts in Public Relations (SAGE Key Concepts series)

3 avg rating
( 2 ratings by Goodreads )
 
9781412923194: Key Concepts in Public Relations (SAGE Key Concepts series)
View all copies of this ISBN edition:
 
 

Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theory Takes it further with recommended reading

"synopsis" may belong to another edition of this title.

Review:

′Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out...

Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.

The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors... Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today′ - Communication Director

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781412923187: Key Concepts in Public Relations (SAGE Key Concepts series)

Featured Edition

ISBN 10:  1412923182 ISBN 13:  9781412923187
Publisher: SAGE Publications Ltd, 2009
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Bob Franklin, MR Mike Hogan, Quentin Langley,
Published by SAGE Publications Inc, United States (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)

Book Description SAGE Publications Inc, United States, 2009. Paperback. Condition: New. Language: English. Brand new Book. "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."- Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR. Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."- Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR.Paves the way for students to tackle primary texts.Grounds students in both practice and theory.Takes it further with recommended reading.Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies. Seller Inventory # AAX9781412923194

More information about this seller | Contact this seller

Buy New
US$ 32.62
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Bob Franklin, Mike Hogan, Quentin Langley,
Published by SAGE Publications Inc, United States (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)

Book Description SAGE Publications Inc, United States, 2009. Paperback. Condition: New. Language: English. Brand new Book. "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."- Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR. Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."- Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR.Paves the way for students to tackle primary texts.Grounds students in both practice and theory.Takes it further with recommended reading.Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies. Seller Inventory # AAX9781412923194

More information about this seller | Contact this seller

Buy New
US$ 37.62
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Bob Franklin
Published by SAGE Publications 2009-03-09, Los Angeles, [Calif.] |London (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New paperback Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description SAGE Publications 2009-03-09, Los Angeles, [Calif.] |London, 2009. paperback. Condition: New. Seller Inventory # 9781412923194

More information about this seller | Contact this seller

Buy New
US$ 31.43
Convert currency

Add to Basket

Shipping: US$ 6.21
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Bob Franklin
Published by SAGE Publications Ltd (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Quantity Available: 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)

Book Description SAGE Publications Ltd, 2009. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FJ-9781412923194

More information about this seller | Contact this seller

Buy New
US$ 35.41
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

BOB FRANKLIN~MIKE HOGAN~QUENTIN LANGLEY~NICK MOSDELL~ELLIOT PILL
Published by SAGE Publications Ltd (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)

Book Description SAGE Publications Ltd, 2009. Paperback. Condition: NEW. 9781412923194 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01643693

More information about this seller | Contact this seller

Buy New
US$ 38.48
Convert currency

Add to Basket

Shipping: US$ 9.96
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Bob Franklin,Mike Hogan,Quentin Langley,Nick Mosdell,Elliot Pill
Published by SAGE Publications Ltd 2009-03-09 (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Paperback Quantity Available: 20
Seller:
Chiron Media
(Wallingford, United Kingdom)

Book Description SAGE Publications Ltd 2009-03-09, 2009. Paperback. Condition: New. Seller Inventory # 6666-SGE-9781412923194

More information about this seller | Contact this seller

Buy New
US$ 31.34
Convert currency

Add to Basket

Shipping: US$ 17.87
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell, Elliot Pill
Published by SAGE Publications Ltd (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description SAGE Publications Ltd, 2009. Paperback. Condition: New. Seller Inventory # DADAX1412923190

More information about this seller | Contact this seller

Buy New
US$ 55.34
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

8.

Bob Franklin
Published by SAGE Publications Ltd (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Quantity Available: 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)

Book Description SAGE Publications Ltd, 2009. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FJ-9781412923194

More information about this seller | Contact this seller

Buy New
US$ 31.09
Convert currency

Add to Basket

Shipping: US$ 37.35
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Franklin, Bob/ Hogan, Mike/ Langley, Quentin/ Mosdell, Nick/ Pill, Elliot
Published by Sage Publications Ltd (2009)
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Sage Publications Ltd, 2009. Paperback. Condition: Brand New. 296 pages. 8.27x5.91x0.63 inches. In Stock. Seller Inventory # zk1412923190

More information about this seller | Contact this seller

Buy New
US$ 52.38
Convert currency

Add to Basket

Shipping: US$ 37.35
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Franklin, Bob
ISBN 10: 1412923190 ISBN 13: 9781412923194
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)

Book Description Condition: New. New. Seller Inventory # M-1412923190

More information about this seller | Contact this seller

Buy New
US$ 104.70
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds