Public Relations: Concepts, Practice and Critique

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9781412930475: Public Relations: Concepts, Practice and Critique

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for discussion, and vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through ′discipline boxes′ which explain source domains, their origins and approaches, and connections to public relations.

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About the Author:

Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

Review:

L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims. (David McKie)

At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study. (Julia Jahansoozi)

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Jacquie L'Etang
Published by SAGE Publications Ltd (2007)
ISBN 10: 1412930472 ISBN 13: 9781412930475
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Jacquie L Etang
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Book Description SAGE Publications Inc, United States, 2007. Hardback. Book Condition: New. Language: English . Brand New Book. An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills. - Amanda Coady, The Hague University A typically excellent piece of work from Jacquie L Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students. - Chris Rushton, Sunderland University Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims. - David McKie, Waikato Management School At long last fills a void in the landscape of text books on public relations theory and practice. it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: ReputationRiskImpression managementCelebrityEthicsPersuasion and propagandaEmotional and spiritual dimensions of managementPromotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L Etang also encourages students to think critically about public relations as an occupation. Student exercises, critical reflections , vignettes and discipline boxes help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations. Bookseller Inventory # AAX9781412930475

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Book Description Sage Pubns Ltd, 2007. Hardcover. Book Condition: Brand New. 290 pages. 9.00x7.25x0.75 inches. In Stock. Bookseller Inventory # __1412930472

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