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This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for discussion, and vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through ′discipline boxes′ which explain source domains, their origins and approaches, and connections to public relations.
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Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.Review:
L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims. Author: David McKie
At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study. Author: Julia Jahansoozi
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Book Description SAGE Publications 2007-11-21, Los Angeles, Calif. |London, 2007. paperback. Condition: New. Seller Inventory # 9781412930482
Book Description SAGE Publications Ltd 2007-11-21, 2007. Paperback. Condition: New. Seller Inventory # 6666-SGE-9781412930482
Book Description SAGE Publications Ltd, 2007. Paperback. Condition: NEW. 9781412930482 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01644234
Book Description 2007. Paperback. Condition: New. Paperback. An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it al.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 290 pages. 0.540. Seller Inventory # 9781412930482
Book Description SAGE Publications Ltd, 2007. Paperback. Condition: New. Seller Inventory # DADAX1412930480
Book Description Condition: New. New. Seller Inventory # S-1412930480
Book Description 2007. Paperback. Condition: New. Paperback. An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public rel.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 290 pages. 0.540. Seller Inventory # 9781412930482