Entrepreneurship for Everyone: A Student Textbook

3 avg rating
( 4 ratings by Goodreads )
 
9781412947756: Entrepreneurship for Everyone: A Student Textbook

Book by Mellor, Robert

"synopsis" may belong to another edition of this title.

From the Author:

I teach computing, I have seen lecturers from the Business School come to my department to teach my students "Entrepreneurship". It was most often a disaster! They go on about "go-getters" and the "Entrepreneurial Personality" while my students get glazed-over eyes and switch to another course. Clearly they do, they are nerds like me ... they don't have an "Entrepreneurial Personality" ... they like technical programming! So I decided to deliver the content myself and used two principles: Firstly that Entrepreneurship is about making new and better value chains ... doing things better! Then secondly embedding the topic so that it is directly relevant to IT students. A few years later I found a whole load of other high-profile experts in other Universities were interested in doing the same in their academic subjects, so we got together and produced this book, which covers IT students but now also students of Film, Music, Journalism, Health, Social Care, Biotechnology, Green and Sustainable areas.  I started teaching this in 2000, so the material is quite well debugged and easy to understand; at least our students like it and appreciate having all the course material in one place.
 
I am quite happy the book has been so warmly welcomed. I would like to see more lecturers taking up the challenge. I see better value chains everywhere; a new medicine is a better value chain, steel-framed buildings is a new value chain in Architecture and I am sure you can think of many examples and I hope you agree that the drive for innovation should be included in University education in all topics and subjects.

From the Back Cover:

If you are coming to this area anew and especially if you are interested in how Entrepreneurship is embedded in different industries, then this book is for you. It will be your guide through your Entrepreneurship course and your key reference book after it.
 
Specifically written for students whose background or field of study is not primarily Business, the authors bring alive the crucial issues for understanding this dynamic field. But it goes beyond this to also provide an understanding of Entrepreneurship as it works in different types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the entertainment and creative industries.
 
Key benefits of this text include:
 
* Accessible coverage of the key theories and tools of Entrepreneurship
* Specialist chapters by industry, including health, media and IT
* Extra case studies related to particular industries
* Accompanying website support and complete support for lecturers.
 
Entrepreneurship for Everyone is written for final-year undergraduates or Masters students in any academic discipline. Business School students will also find the text a thorough treatment of the emerging field of "Comparative Entrepreneurship".

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 160.00
US$ 124.94

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Robert Mellor
Published by SAGE Publications Inc, United States (2008)
ISBN 10: 1412947758 ISBN 13: 9781412947756
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 2008. Hardback. Book Condition: New. Language: English . Brand New Book. Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today s economic agenda - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success. Bookseller Inventory # AAX9781412947756

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 124.94
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Robert Mellor
Published by SAGE Publications Ltd (2008)
ISBN 10: 1412947758 ISBN 13: 9781412947756
New Quantity Available: 3
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description SAGE Publications Ltd, 2008. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FJ-9781412947756

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 117.05
Convert Currency

Add to Basket

Shipping: US$ 12.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Robert Mellor
Published by SAGE Publications Inc, United States (2008)
ISBN 10: 1412947758 ISBN 13: 9781412947756
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description SAGE Publications Inc, United States, 2008. Hardback. Book Condition: New. Language: English . Brand New Book. Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today s economic agenda - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success. Bookseller Inventory # AAX9781412947756

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 129.43
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Robert Mellor
Published by SAGE Publications 2008-11-11, London (2008)
ISBN 10: 1412947758 ISBN 13: 9781412947756
New Hardcover Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description SAGE Publications 2008-11-11, London, 2008. hardback. Book Condition: New. Bookseller Inventory # 9781412947756

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 125.41
Convert Currency

Add to Basket

Shipping: US$ 8.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Robert Mellor
Published by SAGE Publications Ltd 2008-11-11 (2008)
ISBN 10: 1412947758 ISBN 13: 9781412947756
New Quantity Available: 3
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description SAGE Publications Ltd 2008-11-11, 2008. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-SGE-00008372

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 148.58
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Mellor, Robert/ Coulton, Gary/ Chick, Anne/ Bifulco, Antonia/ Mellor, Noha
Published by Sage Pubns Ltd (2008)
ISBN 10: 1412947758 ISBN 13: 9781412947756
New Hardcover Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Sage Pubns Ltd, 2008. Hardcover. Book Condition: Brand New. 242 pages. 9.25x7.50x0.75 inches. In Stock. Bookseller Inventory # __1412947758

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 163.90
Convert Currency

Add to Basket

Shipping: US$ 8.01
From United Kingdom to U.S.A.
Destination, Rates & Speeds