Introduction to Social Network Analysis

9781412948432: Introduction to Social Network Analysis
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Social Network Analysis is a hugely exciting field that newcomers often find exciting but bewildering. "Fundamentals of Social Network Analysis" is a hands-on introduction which aims to empower its readers and provide them with the means to apply a variety of SNA techniques in their own work. It also demonstrates the ways in which SNA can be used in small-scale settings, as well as the large areas that it is usually associated with. The full range of approaches to SNA is covered in this practical book, including: mapping complete social networks; structural analysis; research design; emerging techniques; and, applications of network analysis. Malcolm Alexander is a highly respected author with a strong history of teaching social network analysis to students and professionals. Throughout the book he uses simple exercises to demonstrate the practical applications of the methods which he describes. There is a clear lack of introductory texts in this area and so this book is essential for any newcomer to the field who wants to apply it to their own research.

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