Dr. W. James Potter Media Literacy

ISBN 13: 9781412958752

Media Literacy

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9781412958752: Media Literacy
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"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English."

-SirReadaLot.org

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages – which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.

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About the Author:

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media literacy, media content, and media effects. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He is the author of numerous scholarly articles, book chapters, and a dozen books, including the Sage published titles: Media Literacy 4/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research (edited with Alison Alexander), The 11 Myths of Media Violence and the forthcoming Effects of the Mass Media

Review:

"This book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers. Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English."

-SirReadaLot.org
(Savannah Jones SirReadaLot.org)

"Essential guide to 'literacy'." (Business Line Business Line)

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Other Popular Editions of the Same Title

9781412979450: Media Literacy

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ISBN 10:  1412979455 ISBN 13:  9781412979450
Publisher: SAGE Publications, Inc, 2010
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9780761909255: Media Literacy

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