Propaganda and Persuasion, Fifth Edition, has been significantly revised to reflect the growing use of global propaganda and the Internet. It is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, authors Garth S. Jowett and Victoria O′Donnell provide a remarkable and logical understanding of persuasion and propaganda, including communication history, rhetorical background, cultural studies, and collective memory. The guidelines for analysis are thorough and adaptable for the study of all types of propaganda.
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Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government′s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O′Donnell. He is on the boards of several communication and film journals.Review:
Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc --Amazon Review
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Book Description SAGE Publications, Inc, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111412977827
Book Description SAGE Publications, Inc, 2011. Paperback. Book Condition: New. Brand New!. Bookseller Inventory # VIB1412977827
Book Description 2011. Paperback. Book Condition: New. 5th. Paperback. Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 464 pages. 0.544. Bookseller Inventory # 9781412977821
Book Description SAGE Publications, Inc, 2011. Paperback. Book Condition: New. Fifth Edition. Bookseller Inventory # DADAX1412977827