Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry

3.39 avg rating
( 61 ratings by GoodReads )
 
9781416577133: Color Stories: Behind the Scenes of America's Billion-Dollar Beauty Industry

An insider's view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder: Business journalist, former beauty editor, and noted scholar on the development of the U.S. beauty industry Mary Lisa Gavenas takes us behind the scenes during the nine months that culminate in the launch of a season's all-important "color stories." In often funny, sometimes poignant chapters, we discover how one shade becomes the "must have," how companies create desire at the counters, and exactly how easy -- and impossible -- it is to start a million-dollar makeup line.

Backstage at the runway shows, we're swept into the catty, chaotic work world of makeup mogul Bobbi Brown and supermodel Gisele Bndchen. At Este Lauder headquarters, we see the achingly chic Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We watch magazines cheat to make makeup work for layouts, find out how Cindy Crawford got to be worth every penny of her $10 million contract, and make the pilgrimage to Dallas as 35,000 of the Mary Kay faithful assemble for the fabled annual Seminar. Along the way, we also learn about marketing, media, and the manipulation of aesthetics, about the codification of physical beauty, and how this industry revolutionized the role of women in business.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"Every cosmetic purchase involves a moment of reverie, where the woman is transformed from the person she is, to the person she'd like to be. This book is about the industry behind that moment." -- Paco Underhill, author of Why We Buy: The Science of Shopping

"There is more to Color Stories than makeup. There are stories about women's complex interactions with other women and surprising observations about how the top cosmetics companies market their products. Gavenas shows us what a woman wants from makeup can't always be quantified." -- Ruth P. Rubinstein, Ph.D., author of Dress Codes: Meanings and Messages in American Culture

About the Author:

A noted scholar on the development of the U.S. beauty industry, Mary Lisa Gavenas has been both the beauty editor at Glamour, Mirabella, and InStyle, and a featured contributor to Oxford University Press's American National Biography. She has also worked for Avon and Yves Rocher, acted as ringmaster at location and celebrity shoots, produced magazines for Mary Kay, and written about the industry for Elle, Family Circle, Fast Company, and Harper's Bazaar. She was a member of the advisory board for 2003's Dove Report and has been quoted as an expert source in media ranging from The New York Times and U.S. News & World Report to WNYC and BBC-4.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gavenas, Mary Lisa
Published by Simon and Schuster
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Simon and Schuster. Book Condition: New. Brand New. Bookseller Inventory # 1416577130

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.87
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Gavenas, Mary Lisa
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Quantity Available: > 20
Print on Demand
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9781416577133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.56
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Mary Lisa Gavenas
Published by SIMON SCHUSTER, United States (2007)
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description SIMON SCHUSTER, United States, 2007. Paperback. Book Condition: New. 201 x 127 mm. Language: English . Brand New Book ***** Print on Demand *****. For everyone who s ever slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store s beauty de-partment, Color Stories offers an insider s view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder. Former beauty editor Mary Lisa Gavenas takes us behind the scenes during the nine months that culminate in the launch of a season s all-important color stories. We discover how one shade becomes the must have, why makeup artists never use the same products as the rest of us, and exactly how easy -- and impossible -- it is to start a million-dollar makeup line. Backstage at the runway shows, we re swept into the catty, chaotic work world of makeup mogul Bobbi Brown and supermodel Gisele Bundchen. At Estee Lauder headquarters, we see the achingly chic Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We watch magazines cheat to make makeup work for layouts, find out how Cindy Crawford got to be worth every penny of her $10 million contract, and make the pilgrimage to Dallas as 35,000 of the Mary Kay faithful assemble for the fabled annual Seminar. Along the way, we also learn about marketing, media, and the manipulation of aesthetics, about the codification of physical beauty, and how this industry revolutionized the role of women in business. Through its often funny, sometimes poignant scenes of seduction, courtship, and consummation, Color Stories reveals why women become besotted by beauty products -- and why that love affair will never end. Bookseller Inventory # AAV9781416577133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.18
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Mary Lisa Gavenas
Published by SIMON SCHUSTER, United States (2007)
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description SIMON SCHUSTER, United States, 2007. Paperback. Book Condition: New. 201 x 127 mm. Language: English . Brand New Book ***** Print on Demand *****.For everyone who s ever slicked on lipstick, flirted with eye shadow, or browsed the bewildering array in any store s beauty de-partment, Color Stories offers an insider s view of all the brainstorming, bickering, and bitchery that go into those little sticks of color and pans of powder. Former beauty editor Mary Lisa Gavenas takes us behind the scenes during the nine months that culminate in the launch of a season s all-important color stories. We discover how one shade becomes the must have, why makeup artists never use the same products as the rest of us, and exactly how easy -- and impossible -- it is to start a million-dollar makeup line. Backstage at the runway shows, we re swept into the catty, chaotic work world of makeup mogul Bobbi Brown and supermodel Gisele Bundchen. At Estee Lauder headquarters, we see the achingly chic Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We watch magazines cheat to make makeup work for layouts, find out how Cindy Crawford got to be worth every penny of her $10 million contract, and make the pilgrimage to Dallas as 35,000 of the Mary Kay faithful assemble for the fabled annual Seminar. Along the way, we also learn about marketing, media, and the manipulation of aesthetics, about the codification of physical beauty, and how this industry revolutionized the role of women in business. Through its often funny, sometimes poignant scenes of seduction, courtship, and consummation, Color Stories reveals why women become besotted by beauty products -- and why that love affair will never end. Bookseller Inventory # AAV9781416577133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.60
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Mary Lisa Gavenas
Published by Simon and Schuster (2007)
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Quantity Available: > 20
Print on Demand
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Simon and Schuster, 2007. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9781416577133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.63
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Gavenas, Mary Lisa
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Paperback Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 2308158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.85
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Gavenas, Mary Lisa
Published by Simon & Schuster (2017)
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Paperback Quantity Available: 20
Print on Demand
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Simon & Schuster, 2017. Paperback. Book Condition: New. This item is printed on demand. Bookseller Inventory # 1416577130

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.95
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

8.

Mary Lisa Gavenas
Published by Simon & Schuster 2007-09-14 (2007)
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Simon & Schuster 2007-09-14, 2007. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-20058476

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.79
Convert Currency

Add to Basket

Shipping: US$ 3.83
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Gavenas, Mary Lisa
Published by Simon & Schuster (2016)
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Simon & Schuster, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9781416577133_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.41
Convert Currency

Add to Basket

Shipping: US$ 4.26
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Mary Lisa Gavenas
Published by Simon and Schuster (2007)
ISBN 10: 1416577130 ISBN 13: 9781416577133
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Simon and Schuster, 2007. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9781416577133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.88
Convert Currency

Add to Basket

Shipping: US$ 11.53
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book