Items related to A Dictionary of Business and Management (Turtleback...
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"synopsis" may belong to another edition of this title.
About the Author:
John Pallister is Head of the Marketing and Strategy Section at Cardiff Business School, Wales.
Review:
John Pallister is Head of the Marketing and Strategy Section at Cardiff Business School, Wales.
`Review from previous edition ... it will help to demystify terms such as bear hugs, white/grey knights, cash-cows and churning ... strongly recommended' TES
"About this title" may belong to another edition of this title.
- PublisherTurtleback
- Publication date2006
- ISBN 10 1417697393
- ISBN 13 9781417697397
- BindingLibrary Binding
- Number of pages568
- Rating
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