A Dictionary of Business and Management (Turtleback School & Library Binding Edition) (Oxford Paperback Reference)

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9781417697397: A Dictionary of Business and Management (Turtleback School & Library Binding Edition) (Oxford Paperback Reference)
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FOR USE IN SCHOOLS AND LIBRARIES ONLY.

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About the Author:


John Pallister is Head of the Marketing and Strategy Section at Cardiff Business School, Wales.

Review:

`Review from previous edition ... it will help to demystify terms such as bear hugs, white/grey knights, cash-cows and churning ... strongly recommended' TES

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