Travel Perspectives: A Guide to Becoming a Travel Professional, 4th ed., is designed to address the challenges of today's travel professional. The fourth edition enables students to approach today's challenges with confidence by building critical thinking skills and developing the hands-on skills necessary to secure employment as a travel professional. These essential skills are reinforced by study exercises, vignettes, and case studies. Travel Perspectives: A Guide to Becoming a Travel Professional will take students on a journey exploring new career opportunities, new technologies, and the new realities involved in traveling, travel products, geography and sales. The Internet is presented as a strong reference tool for sales and marketing and new discussions of Ecotourism is explored. Current information on safety and security is a primary concern for today's travelers and travel professionals; therefore, policies, government agencies, and procedures are all presented in detail. .
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Ginger Gorham is the Program Development Director at Travel Careers, Inc., and has been instrumental in the creation and instruction of curricula at Travel Careers, Inc.Review:
My overall impression is favorable. One aspect I like in particular is the review questions and chapter exercises that can be used by the student to reinforce the readings. I like the liberal use of photographs/drawings, web activities and figures.
One of the first things that impressed me was how comprehensive the index is. I think the book is very well organized and the chapters are well structured. It takes the student from the basics to the more advanced skills. The author seems to be an exceptionally well experienced trainer. The examples in a text like this are always so critical, and it appears that the ones used are well-chosen and appropriate to illustrate the subject matter.
I think the author was very thorough in explaining the industry's history, terminology and where to go to find more information. I like the writing style. The author provides good information but not over-kill ! The " What Would You Do ? " section is great. It will make the students think things through. The illustrations are good and there is a nice variety of forms used, descriptions that we use on a daily basis for hotel, tours and cruises.
We have used " Perspectives " in recent years mostly because we could not locate a more suitable alternative. The writing style used in this book is very appropriate for the content. Explanations are clear and consise and concepts are summarized and illustrated well.
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Book Description Cengage Learning, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111418016497
Book Description Book Condition: New. New. Bookseller Inventory # S-1418016497