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Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers.
In her new book PrimeTime Women™, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market.
* An inside look at what makes PrimeTime Women™ tick
* Never-before published research, developed in partnership with agency powerhouse DDB
* Strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women™
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Marti Barletta, president of The TrendSight Group, is an internationally recognized authority on gender-savvy marketing strategies for wooing women consumers. A Wharton MBA, she honed her marketing and sales talents at top-flight agencies like McCann-Erickson, Foote, Cone and Belding, and Frankel. She has been featured on CBS Evening News and NBC Nightly News, and in Ad Age, Brandweek, BusinessWeek, The Wall Street Journal, and Fast Company. She is the author of Marketing to Women and co-author with Tom Peters of Trends.
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Book Description Kaplan Business. Hardcover. Condition: New. 1419593307 Hardcover. New. For Additional Information or pictures, Please Inquire. Seller Inventory # SKU0000000000404
Book Description Kaplan Publishing, 2007. Hardcover. Condition: New. Seller Inventory # DADAX1419593307
Book Description Kaplan Business, 2007. Condition: New. book. Seller Inventory # M1419593307
Book Description Kaplan Business. Hardcover. Condition: New. 1419593307 New Condition. Seller Inventory # NEW7.0590964