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Clearly written and experience-based, this quirky book overflows with practical insights, and is a must read for anyone taking a first step in starting a solo business. Part roadmap, part inspiration and laced with wit and authenticity throughout, Katz shares his own story as a first-time, mid-life, solo professional.
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An award-winning humorist, entrepreneur and recovering corporate marketer, Michael Katz translates his unique view of everyday life into useful, authentic and entertaining business insights. As Founder and Chief Penguin of Blue Penguin Development, Inc., Michael is a recognized expert in the development of electronic newsletters, and helps clients significantly increase sales by showing them how to build on their existing relationships. Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, The Boston Globe, The Boston Herald and other national and local media. He is the author of three books, and has published over 175 issues of his “E-Newsletter on E-Newsletters,” a biweekly with 5,000 passionate subscribers in over 40 countries around the world. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second degree black belt in karate (Kempo), a first degree black belt in parenting (three children), and is a past winner of the New England Press Association award for "Best Humor Columnist."
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Book Description BookSurge Publishing, 2007. Paperback. Condition: New. Seller Inventory # DADAX1419670654
Book Description BookSurge Publishing, 2007. Condition: New. book. Seller Inventory # M1419670654
Book Description BookSurge Publishing, 2007. Paperback. Condition: New. Never used!. Seller Inventory # P111419670654