The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

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9781422102824: The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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From the Inside Flap:

"The Medici Effect is one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough insights occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."
—Clayton M. Christensen, Robert and Jane Cizik Professor of Business Administration, Harvard Business School

"As I look at the exploration of Mars through the lens The Medici Effect offers, I see pathways ahead that were previously invisible, and possibilities that we must consider. Any book that has this effect on anyone is far more than a good read. Let the sleeper awake!"
—Dr. James B. Garvin, Lead scientist, NASA's Mars Exploration Program

"The Medici Effect is a bold and original study of something that is generally thought to defy analysis—the nature of creativity and innovation."
—Tom Freston, Chairman & CEO MTV Networks

"Diversity in ideas and experiences breeds the remarkable fruit of invention. In The Medici Effect, Johansson has brought this simple notion to us in a way that is entertaining, informative and very valuable. Drop what you’re doing and read it!"
—Dr. Gil Amelio, technologist, inventor and corporate leader; Former Chairman and CEO, Apple Computer

"This is an amazing story, well told and entertaining. More importantly it's a major breakthrough in thinking that can accelerate creativity for those who invest the time to read it and learn from it. The timing of The Medici Effect could not be better."
—Gary Moore SVP, Advanced Services, Cisco Systems, Inc.

About the Author:

Frans Johansson knows about intersections. He was raised in Sweden by his African-American/Cherokee mother and Swedish father. After majoring in environmental science at Brown University he went on to attend Harvard Business School. He was a founder and former CEO of Inka.net, a Boston-based enterprise software company, and VP of Business Development of Dola Health Systems, a health care company in Baltimore and Sweden.

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