Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)

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9781422103296: Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process.

Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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From the Inside Flap:

What Does It Take to Change a Mind?

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste; a teenager’s attitude toward schoolwork. Chances are you weren’t successful in shifting that person’s beliefs in a significant way. For an endeavor so commonly mentioned and frequently attempted, why is the phenomenon of changing minds so mysterious? How do people become set on a certain way of thinking? And what, exactly, does it take to change that perspective?

In this groundbreaking book, world-renowned Harvard psychologist Howard Gardner offers surprising insights on this fascinating puzzle—insights that could change the way we interact with others at work, at home, and in every aspect of our lives. Gardner, whose work over the last thirty years has revolutionized our thinking about intelligence, creativity, and leadership, now suggests that traditional thinking about mind change as a sudden "epiphany" is entirely wrong. Instead, Gardner shows, we change our minds gradually, in identifiable ways that can be actively and powerfully influenced.

Drawing on decades of cognitive research, Gardner identifies seven levers that aid or thwart the process of mind change, including reason, research, real-world events, and resistances. Changing Minds provides an original framework—illustrated with famous and ordinary examples of "change agents" in politics, business, science, the arts, and everyday life—that shows how individuals can align these levers to bring about significant changes in perspective and behavior. From Margaret Thatcher’s reorientation of Great Britain to Sir John Browne’s transformation of BP to Charles Darwin’s evolutionary revolution to interactions between spouses or friends to decisions to change one’s own mind, Gardner uncovers surprising similarities and instructive differences among the factors that affect mind change in a variety of settings.

Demystifying a phenomenon that permeates human behavior, Changing Minds provides insights that can broaden our horizons and improve our lives.

From the Back Cover:

“One of the leading psychologists of our times has taken on the single deepest question in the field: How and when do we change our minds? In this groundbreaking and courageous book Howard Gardner breaks through to the first serious answers.” –Martin Seligman, Author of Authentic Happiness and Learned Optimist

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process. Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.

This book provides insights that can broaden our horizons and shape our lives.

"About this title" may belong to another edition of this title.

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