Reinventing You: Define Your Brand, Imagine Your Future

3.63 avg rating
( 516 ratings by Goodreads )
 
9781422144138: Reinventing You: Define Your Brand, Imagine Your Future

A step-by-step guide to reinventing you

Are you where you want to be professionally?

Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.

In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.

Mixing personal stories with engaging interviews and examples from well-known personalities Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

"synopsis" may belong to another edition of this title.

From the Author:

Q&A with Dorie Clark, author of Reinventing You

What sparked your interest in professional reinvention? 
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.

Why would people need to reinvent themselves professionally? 
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out. 

What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity. 

You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important? 
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution. 

About the Author:

Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Dorie Clark
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New. Bookseller Inventory # 1422144135

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.13
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Clark, Dorie
Published by Harvard Business Review Press
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Hardcover Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1422144135 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # NATARAJB1FI685542

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.31
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Clark, Dorie
Published by Harvard Business Review Press (2013)
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Hardcover Quantity Available: 1
Seller:
Redux Books
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press, 2013. Hardcover. Book Condition: New. NEW and UNREAD hardcover with Dust Jacket, from bookstore stock. Very minor shelf wear. May contain price tag.; 100% Satisfaction Guaranteed! Ships same or next business day!. Bookseller Inventory # 121711090022

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.37
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Dorie Clark
Published by Harvard Business Review Press, United States (2013)
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Hardcover Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Harvard Business Review Press, United States, 2013. Hardback. Book Condition: New. Language: English . Brand New Book. A step-by-step guide to reinventing you Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today s competitive job market, it s almost certain that at some point you ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities--Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others--Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want. Bookseller Inventory # AA99781422144138

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.52
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Clark, Dorie
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Quantity Available: 1
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781422144138

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Clark, Dorie
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9781422144138

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.73
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Dorie Clark
Published by Harvard Business Review Press, United States (2013)
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Harvard Business Review Press, United States, 2013. Hardback. Book Condition: New. Language: English . Brand New Book. A step-by-step guide to reinventing you Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today s competitive job market, it s almost certain that at some point you ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities--Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others--Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want. Bookseller Inventory # AA99781422144138

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.14
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Clark, Dorie
Published by Harvard Business Review Press (2013)
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Hardcover Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press, 2013. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # 1422144135

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.82
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

9.

Clark, Dorie
Published by Harvard Business Review Press
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Hardcover Quantity Available: 1
Seller:
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 1422144135. Bookseller Inventory # Z1422144135ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.33
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Clark, Dorie
Published by Harvard Business Review Press (2013)
ISBN 10: 1422144135 ISBN 13: 9781422144138
New Hardcover Quantity Available: 1
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press, 2013. Hardcover. Book Condition: New. Brand New!. Bookseller Inventory # 1422144135

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.34
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book