Charming Your Way to the Top: Hollywoods Premier P.R. Executive Shows You How to Get Ahead

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9781422368022: Charming Your Way to the Top: Hollywoods Premier P.R. Executive Shows You How to Get Ahead

"[Michael Levine is] one of Hollywood's brightest and most respected executives." --"USA Today "Charm is seldom mentioned in conventional business books, but Mr. Levine pitches it as an invaluable tool in the work world."--"Dallas Morning News Charm is good business. It can increase your income, improve your status, and establish and maintain your reputation. It can mean the difference, in many cases, between success and bankruptcy. Most businesspeople don't automatically understand the concept of charm. It ought to be a reflex to "turn on the charm" when dealing with customers, clients, associates, and employees. The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. It's rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it's certainly true in entertainment, a whole business based on the money-making potential of charm. This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner's, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned--from your parents, from your friends, and from people like the author, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business without really trying? Charming Your Way to the Top.

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From the Back Cover:

"[Michael Levine is] one of Hollywood's brightest and most respected executives." --USA Today

Charm is good business. It can increase your income, improve your status, and establish and maintain your reputation. It can mean the difference, in many cases, between success and bankruptcy. Most businesspeople don't automatically understand the concept of charm. It ought to be a reflex to "turn on the charm" when dealing with customers, clients, associates, and employees. The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. It's rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it's certainly true in entertainment, a whole business based on the money-making potential of charm.
Charm is valuable for the small businessperson as well. It draws customers, whether to a garage, a dry cleaner, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned - from your parents, from your friends, and from people like author Michael Levine, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business without really trying? Charming Your Way to the Top.

About the Author:

Michael Levine heads a Hollywood public relations firm. He has represented Sandra Bullock, Demi Moore, Prince, and Ozzy Osbourne, as well as corporate clients such as Pizza Hut. He is the author of ten books, including Guerrilla P.R.and Lessons at the Halfway Point. He lives in Los Angeles, California.

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