Small Business Management: A Planning Approach

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9781426630491: Small Business Management: A Planning Approach

In todayas demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation. Concise yet comprehensive, this text can be completed in a one-semester course. Revisions to this Edition: * Revised chapter on Operations * Future Trends in Small Business * Updated chapter on Strategy * Updated sources of financing

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About the Author:

Dr. Corman is Professor of Management, Emeritus at the Frank Sawyer School of Management at Suffolk University in Boston. At Suffolk he served as a Professor of Management, Director of the Full-time MBA Program, Chair of the Management Department, Chair of the AACSB Accreditation Committee and Director of the Small Business Institute. He has written many case studies, a number of textbooks and many refereed journal articles. He has consulted for many small businesses and written many business plans. Currently he is active in the Small Business Institute and consults to non profit organizations through the Executive Service Corps. Dr. Corman holds an AB from Brandeis University, an MBA from the Wharton School and a Ph.D. from the University of Pennsylvania

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Corman, Joel
Published by Cengage Learning (2009)
ISBN 10: 1426630492 ISBN 13: 9781426630491
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Book Description Cengage Learning, 2009. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111426630492

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