The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

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9781427266842: The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
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How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?

They told brilliant stories.

In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.

In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

This program is read by the author.

"synopsis" may belong to another edition of this title.

About the Author:

CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column “My Communications Coach.” He lives in Pleasanton, California, with his wife and two daughters.

Review:

"A clear, convincing narrator, [Gallo] reads with vigor and confidence." -AudioFile Magazine

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781250072238: The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Featured Edition

ISBN 10:  1250072239 ISBN 13:  9781250072238
Publisher: St. Martin's Griffin, 2017
Softcover

9781250071552: The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

St. Ma..., 2016
Hardcover

9781509814756: The Storyteller's Secret: From Ted Speakers to Business Legends, Why Some Ideas Catch on and Others Don't

PAN MA..., 2016
Softcover

9781509814763: The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance

PAN MA..., 2018
Softcover

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Book Description MACMILLAN AUDIO, 2016. CD-Audio. Condition: New. Unabridged. Language: English . Brand New. How did a Venice Beach T-shirt vendor become television s most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor s son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED s longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to lean in ? They told brilliant stories. In The Storyteller s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don t, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story a strategic tool with irresistible power - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller s Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. The art of storytelling can be used to drive change, says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn t it time you shared yours? The opinions expressed by Carmine Gallo in The Storyteller s Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates. This program is read by the author. Seller Inventory # AAS9781427266842

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Book Description MACMILLAN AUDIO, 2016. CD-Audio. Condition: New. Unabridged. Language: English . Brand New. How did a Venice Beach T-shirt vendor become television s most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor s son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED s longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to lean in ? They told brilliant stories. In The Storyteller s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don t, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story a strategic tool with irresistible power - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller s Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. The art of storytelling can be used to drive change, says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn t it time you shared yours? The opinions expressed by Carmine Gallo in The Storyteller s Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates. This program is read by the author. Seller Inventory # BTE9781427266842

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