Professional Trade Show Exhibit Manager's Handbook "Secrets from an industry insider for running trade show displays for less!" Everyone from experienced marketing executives to novice trade show coordinators should read this guide; an easy read organized so that you capitalize on your trade show investment as quickly as possible. You'll find notes on everything from creating the request for proposal, design review and exhibit purchase, to how-to better manage your suppliers, the unions, and exhibit in the field. No matter what your level of expertise, the tips and techniques found here will help you to locate the "fat" in your trade show budget and immediately implement proven methods to reduce your costs by 30-50%. This is the first industry guide of its type. The book offers many tips and techniques for reducing display related running costs at each show. Reducing these costs significantly affects trade show exhibit ROI. The handbook demonstrates how to: ? Purchase your exhibit with both marketing and budgeting value in mind ? Run an exhibit effectively and efficiently with no surprises ? Manage your display using the proven methods of industry professionals ? Negotiate to get the best values and highest level of service possible Brett Alexander Lipeles is the author and founder of Exhibit and Display Consultants. Lipeles said, "I wrote this guidebook to share my experience of the past 16 years with others so they could save a large amount of dollars on the costs of exhibiting. "The running costs for storage, shipping, freight handling, electrical and set-up labor quickly add up to many times the purchase cost of the exhibit. I am currently applying each of the tips and techniques found in my book to provide a 30% or greater cost reduction for my clients at each show that they attend."
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