Journal of New Communications Research, Vol III, Issue 1

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9781427636034: Journal of New Communications Research, Vol III, Issue 1

This issue of the JNCR features many contributions that support the underlying ideals of the organization, and includes nine in-depth papers by both academics and professionals from around the world, focusing on a wide range of topics including the enterprise adoption of advanced collaborative tools by the telecommunications industry, a comparison of agenda-setting in corporate media versus independent online media, the freedom of the press and the role of blogs in Bangledesh, a case study focusing on new media ethics issues, and a look at blogs as the "People's Archive." We are also pleased to share new research by the Society's Fellows, including the first benchmarking study analyzing the increase in corporate social media adoption by the Inc. 500 from 2007 to 2008, conducted by SNCR Senior Fellow Dr. Nora Ganim Barnes of the University of Massachusetts, Dartmouth. In addition, SNCR Fellow David Phillips shares his thoughts on the psychology of social media. This issue also features the topline findings from the recent SNCR research study, "Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media." Finally, we bring you the executive summary from our study "The ROI of Online Press Releases," by SNCR Fellow Dr. Mihaela Vorvoreanu. This research, sponsored by SNCR Vendor Council member Vocus, examines the changing roles of public relations and marketing in the context of how the press release is being used as a tool not only by PR professionals but also by marketing professionals and small business owners for a wide variety of purposes and objectives.

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Published by Society for New Communications Research (2008)
ISBN 10: 1427636036 ISBN 13: 9781427636034
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Book Description Society for New Communications Research, 2008. Paperback. Book Condition: New. Bookseller Inventory # INGM9781427636034

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