Welcome to Hospitality: An Introduction

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9781428321489: Welcome to Hospitality: An Introduction

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.

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About the Author:

Kaye (Kye-Sung) Chon, Ph.D., is a former Professor and Director of the Tourism Industry Institute at Conrad N. Hilton College at the University of Houston in Houston, Texas. Currently, Dr. Chon is the Chair Professor and Director of Hotel and Tourism Management at the Hong Kong Polytechnic University. He has published over two hundred articles on hospitality industry issues. Dr. Chon is the executive editor of the Journal of Hospitality and Tourism Research as well as editor-in-chief of the Journal of Travel and Tourism Marketing and the Asia Pacific Journal of Tourism Research. In 1993, Dr. Chon received the prestigious John Wiley & Sons Award from the Council on Hotel, Restaurant and Institutional Education for his lifetime achievement in scholarship and research.

Review:

This text has a very high and easy readability, with easy to read language, clear and relevant pictures and important topics are highlighted. I love the industry and Personal profiles found in the text, and the inclusion of "A Day in the Life of" gives a personal touch, students can see where their aspirations can lead them. The chapter organization- overview, objectives, colored headings, diagrams, pictures, tables, summary, activities are all organized and flow naturally. This enhances the readability of the product. The 'what do you think' and case studies found throughout the text are a plus.

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Book Description Cengage Learning, Inc, United States, 2009. Hardback. Book Condition: New. 3rd ed.. Language: English . Brand New Book. Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the hospitality and tourism sector, including tour and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the hospitality and tourism industry s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New to this edition include: expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of events management. Bookseller Inventory # BZV9781428321489

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