The 21st Century Media (R)evolution

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9781433109362: The 21st Century Media (R)evolution
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The emergence of new media and social media is frequently discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.

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About the Author:

Jim Macnamara is Professor of Public Communication at the University of Technology, Sydney. Prior to joining academia, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, advertising, and media research, and he is the author of 11 previous books on media and communication including Media and Male Identity: The Making and Remaking of Men; How to Handle the Media; and Jim Macnamaras Public Relations Handbook. After completing undergraduate and Masters degrees in journalism and media studies, he gained his Doctor of Philosophy from the University of Western Sydney.

Review:

"This is a truly excellent book. Jim Macnamara provides his readers students and academics alike with a thorough and thought-provoking text which is far-reaching in scope. An experienced practitioner in the media industry, Macnamara's book is written in an informative and entertaining style which will be of immense benefit to both postgraduate and undergraduate students as well as to their teachers. A particular strength of this book is the breadth of illustrative materials used. I warmly welcome its publication." --Eoin Devereux, Senior Lecturer in Sociology, University of Limerick, Ireland

"Jim Macnamara offers a smart, very well-informed survey of the multiple and often confusing dynamics of contemporary media. Written in a highly accessible style, his book draws on a huge range of debate, remaining sensibly sceptical of the hype while keeping a sharp eye out for new opportunities for enhanced public deliberation and a more informed public culture." --Nick Couldry, Professor of Media and Communications, Goldsmiths, University of London

"Jim Macnamara offers a smart, very well-informed survey of the multiple and often confusing dynamics of contemporary media. Written in a highly accessible style, his book draws on a huge range of debate, remaining sensibly sceptical of the hype while keeping a sharp eye out for new opportunities for enhanced public deliberation and a more informed public culture." --Nick Couldry, Professor of Media and Communications, Goldsmiths, University of London

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ISBN 10:  1433109387 ISBN 13:  9781433109386
Publisher: Peter Lang Publishing, 2009
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