Neo-PR: Public Relations in a Postmodern World

0 avg rating
( 0 ratings by Goodreads )
 
9781433125331: Neo-PR: Public Relations in a Postmodern World
View all copies of this ISBN edition:
 
 

Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today’s burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we’ve come to know it, and helps to prepare today’s undergraduate and graduate public relations students for our postmodern world.

"synopsis" may belong to another edition of this title.

About the Author:

Christopher Caldiero (PhD., Rutgers University) is Associate Professor of Communication Studies at Fairleigh Dickinson University. His work has appeared in the Journal of Public Relations
Research
and the American Communication Journal. He is the winner of three top paper awards from the National Communication Association.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Caldiero, Christopher
Published by Peter Lang Inc., International (2015)
ISBN 10: 1433125331 ISBN 13: 9781433125331
New Paperback Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Peter Lang Inc., International, 2015. Paperback. Condition: New. Never used!. Seller Inventory # P111433125331

More information about this seller | Contact this seller

Buy New
US$ 62.95
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Christopher Caldiero
Published by Peter Lang Inc., International Academic Publishers (2015)
ISBN 10: 1433125331 ISBN 13: 9781433125331
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Peter Lang Inc., International Academic Publishers, 2015. Condition: New. book. Seller Inventory # M1433125331

More information about this seller | Contact this seller

Buy New
US$ 63.72
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Christopher Caldiero
Published by Peter Lang Inc., International Academic Publishers (2015)
ISBN 10: 1433125331 ISBN 13: 9781433125331
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Peter Lang Inc., International Academic Publishers, 2015. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1433125331n

More information about this seller | Contact this seller

Buy New
US$ 170.49
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds