C Warnock The Rest of the Edsel Affair

ISBN 13: 9781434332905

The Rest of the Edsel Affair

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9781434332905: The Rest of the Edsel Affair

The Rest of The Edsel Affair is the second of two books that tells the story, from a highly publicized beginning to a barely noticed ending, of the Edsel automobile, introduced by Ford Motor Company in 1957. The Edsel was unusual in that it introduced a vertical front design with wide, horizontal tail lights. The engineers designed brakes that could be tightened by reversing the car while pumping the brake pedal (still a feature of cars today) and shifting the transmission by pushing buttons on the steering wheel. C Gayle Warnock, the Division's Public Relations Director and responsible for the car's public introduction, told the first part of this interesting story in The Edsel Affair published in 1980. Now, he returns with the rest of the story, beginning with why and when the car's abolishment was first recommended to the Company's Executive Committee, and who made the suggestion. The author then traces the beginning and the rapid growth of the three Edsel Clubs, the popularity of the car as a "collectible" and the car's Golden Anniversary party in Dearborn, MI in 2007. The Rest of The Edsel Affair is entertaining and reads like a personal letter from home. Even if you don't have an Edsel, or ever heard of it, you will enjoy the surprising details and enduring stories in this historical tale.

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About the Author:

Warnock's first effort appeared in his home town weekly when he was 13 and he never stopped writing. He applied for his first job, never applied for another. His first was with the Marion, IN Leader-Tribune, then to the United Press in Indianapolis. He was a political reporter for The Chicago-Tribune when Ford Motor Company hired him for its Public Relations office. He moved to company headquarters to become PR director of the Edsel Division. Disappointed after the car's introduction, he went to International Tel & Tel in New York, then to McCann-Erickson advertising agency, then to Boston as PR and advertising director for Raytheon. Asked to return to Ford to organize and manage the Ford Pavilion at the New York World's Fair, in succession, he became manager of Ford's New York PR office, director of PR for the Cougar automobile and finally a vice president of Philco-Ford, in Philadelphia. He retired to Arizona where, two years later, he returned to Ford as a PR consultant. In addition to "The Edsel Affair," in 1980, he wrote "Innocents, Incidents and Indiscretions" (1996), as funny as it sounds and still in print.

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C Gayle Warnock
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Book Description AUTHORHOUSE, United States, 2007. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The Rest of The Edsel Affair is the second of two books that tells the story, from a highly publicized beginning to a barely noticed ending, of the Edsel automobile, introduced by Ford Motor Company in 1957. The Edsel was unusual in that it introduced a vertical front design with wide, horizontal tail lights. The engineers designed brakes that could be tightened by reversing the car while pumping the brake pedal (still a feature of cars today) and shifting the transmission by pushing buttons on the steering wheel. C Gayle Warnock, the Division s Public Relations Director and responsible for the car s public introduction, told the first part of this interesting story in The Edsel Affair published in 1980. Now, he returns with the rest of the story, beginning with why and when the car s abolishment was first recommended to the Company s Executive Committee, and who made the suggestion. The author then traces the beginning and the rapid growth of the three Edsel Clubs, the popularity of the car as a collectible and the car s Golden Anniversary party in Dearborn, MI in 2007. The Rest of The Edsel Affair is entertaining and reads like a personal letter from home. Even if you don t have an Edsel, or ever heard of it, you will enjoy the surprising details and enduring stories in this historical tale. Bookseller Inventory # AAV9781434332905

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C Gayle Warnock
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Book Description AUTHORHOUSE, United States, 2007. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The Rest of The Edsel Affair is the second of two books that tells the story, from a highly publicized beginning to a barely noticed ending, of the Edsel automobile, introduced by Ford Motor Company in 1957. The Edsel was unusual in that it introduced a vertical front design with wide, horizontal tail lights. The engineers designed brakes that could be tightened by reversing the car while pumping the brake pedal (still a feature of cars today) and shifting the transmission by pushing buttons on the steering wheel. C Gayle Warnock, the Division s Public Relations Director and responsible for the car s public introduction, told the first part of this interesting story in The Edsel Affair published in 1980. Now, he returns with the rest of the story, beginning with why and when the car s abolishment was first recommended to the Company s Executive Committee, and who made the suggestion. The author then traces the beginning and the rapid growth of the three Edsel Clubs, the popularity of the car as a collectible and the car s Golden Anniversary party in Dearborn, MI in 2007. The Rest of The Edsel Affair is entertaining and reads like a personal letter from home. Even if you don t have an Edsel, or ever heard of it, you will enjoy the surprising details and enduring stories in this historical tale. Bookseller Inventory # AAV9781434332905

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Book Description AuthorHouse. Paperback. Book Condition: New. Paperback. 256 pages. Dimensions: 8.9in. x 6.0in. x 0.8in.The Rest of The Edsel Affair is the second of two books that tells the story, from a highly publicized beginning to a barely noticed ending, of the Edsel automobile, introduced by Ford Motor Company in 1957. The Edsel was unusual in that it introduced a vertical front design with wide, horizontal tail lights. The engineers designed brakes that could be tightened by reversing the car while pumping the brake pedal (still a feature of cars today) and shifting the transmission by pushing buttons on the steering wheel. C Gayle Warnock, the Divisions Public Relations Director and responsible for the cars public introduction, told the first part of this interesting story in The Edsel Affair published in 1980. Now, he returns with the rest of the story, beginning with why and when the cars abolishment was first recommended to the Companys Executive Committee, and who made the suggestion. The author then traces the beginning and the rapid growth of the three Edsel Clubs, the popularity of the car as a collectible and the cars Golden Anniversary party in Dearborn, MI in 2007. The Rest of The Edsel Affair is entertaining and reads like a personal letter from home. Even if you dont have an Edsel, or ever heard of it, you will enjoy the surprising details and enduring stories in this historical tale. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781434332905

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