It Came Out Fighting!: Cadillac Motor Car Division's rise to dominance of the luxury car market after World War II

5 avg rating
( 1 ratings by Goodreads )
 
9781434348340: It Came Out Fighting!: Cadillac Motor Car Division's rise to dominance of the luxury car market after World War II
View all copies of this ISBN edition:
 
 

It Came Out Fighting! is an analysis of the factors that contributed to Cadillac Motor Car Division's ascension to sales leadership in the fine car field in the years following World War II. Factors in play during the pre-war years, such as mechanical and styling innovations, advertising concepts, and the redefinition of the luxury car genre were considered. Cadillac's wartime production of aircraft engine parts and tanks hold the real key to post-war dominance. The War Department paid the company to upgrade its facilities and its drive train, allowing Cadillac to avoid many of the financial burdens endured by its primary rival, Packard, during reconversion. This permitted Cadillac to sell an improved product for less cost to the customer than its competitors. This advantage, coupled with the rise of the personal luxury concept and a stream of technological innovations, allowed Cadillac to rule the luxury car market until the close of the twentieth century.

"synopsis" may belong to another edition of this title.

About the Author:

Jeffrey D. Shively is a passionate historian, finding greatest interest in the Second World War, automotive history, and political history. He holds a B.A. in History from DePauw University and an M.A., also History, from Indiana State University. Two of his books are currently in print, Tolerating the Intolerable, and the 1965-1966 Cadillac Authenticity Manual, which he co-wrote with Dr. G. Larsen Kneller. Mr. Shively has many interests outside of history and writing. He is a jazz lover, appreciating the works of Glenn Miller and Chet Baker above other musicians. In his spare time, he works on his stable of vintage Cadillacs, currently including examples from 1941, 1960, and 1965. Currently, Mr. Shively resides near Greencastle, Indiana with his wife Mila, and teaches at a local community college.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Shively, Jeffrey D.
Published by AuthorHouse (2008)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback Quantity Available: 1
Seller:
Sequitur Books
(Boonsboro, MD, U.S.A.)
Rating
[?]

Book Description AuthorHouse, 2008. Paperback. Condition: New. Softcover. Good binding and cover. Clean, unmarked pages. Ships daily. Seller Inventory # 1805140051

More information about this seller | Contact this seller

Buy New
US$ 9.48
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds

2.

Jeffrey D Shively
Published by AUTHORHOUSE, United States (2008)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description AUTHORHOUSE, United States, 2008. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. It Came Out Fighting! is an analysis of the factors that contributed to Cadillac Motor Car Division s ascension to sales leadership in the fine car field in the years following World War II. Factors in play during the pre-war years, such as mechanical and styling innovations, advertising concepts, and the redefinition of the luxury car genre were considered. Cadillac s wartime production of aircraft engine parts and tanks hold the real key to post-war dominance. The War Department paid the company to upgrade its facilities and its drive train, allowing Cadillac to avoid many of the financial burdens endured by its primary rival, Packard, during reconversion. This permitted Cadillac to sell an improved product for less cost to the customer than its competitors. This advantage, coupled with the rise of the personal luxury concept and a stream of technological innovations, allowed Cadillac to rule the luxury car market until the close of the twentieth century. Seller Inventory # AAV9781434348340

More information about this seller | Contact this seller

Buy New
US$ 15.81
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Jeffrey D Shively
Published by AUTHORHOUSE, United States (2008)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description AUTHORHOUSE, United States, 2008. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.It Came Out Fighting! is an analysis of the factors that contributed to Cadillac Motor Car Division s ascension to sales leadership in the fine car field in the years following World War II. Factors in play during the pre-war years, such as mechanical and styling innovations, advertising concepts, and the redefinition of the luxury car genre were considered. Cadillac s wartime production of aircraft engine parts and tanks hold the real key to post-war dominance. The War Department paid the company to upgrade its facilities and its drive train, allowing Cadillac to avoid many of the financial burdens endured by its primary rival, Packard, during reconversion. This permitted Cadillac to sell an improved product for less cost to the customer than its competitors. This advantage, coupled with the rise of the personal luxury concept and a stream of technological innovations, allowed Cadillac to rule the luxury car market until the close of the twentieth century. Seller Inventory # AAV9781434348340

More information about this seller | Contact this seller

Buy New
US$ 16.22
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Jeffrey D Shively
Published by Authorhouse (2008)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Quantity Available: > 20
Print on Demand
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Authorhouse, 2008. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781434348340

More information about this seller | Contact this seller

Buy New
US$ 12.24
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Shively, Jeffrey D.
Published by Authorhouse 8/10/2008 (2008)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Authorhouse 8/10/2008, 2008. Paperback or Softback. Condition: New. It Came Out Fighting!: Cadillac Motor Car Division's Rise to Dominance of the Luxury Car Market After World War II. Book. Seller Inventory # BBS-9781434348340

More information about this seller | Contact this seller

Buy New
US$ 16.99
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Shively, Jeffrey D.
Published by AuthorHouse (2019)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback Quantity Available: 20
Print on Demand
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description AuthorHouse, 2019. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1434348342

More information about this seller | Contact this seller

Buy New
US$ 17.16
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Jeffrey D. Shively
Published by AuthorHouse
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description AuthorHouse. Paperback. Condition: New. 140 pages. Dimensions: 9.0in. x 6.0in. x 0.4in.It Came Out Fighting! is an analysis of the factors that contributed to Cadillac Motor Car Divisions ascension to sales leadership in the fine car field in the years following World War II. Factors in play during the pre-war years, such as mechanical and styling innovations, advertising concepts, and the redefinition of the luxury car genre were considered. Cadillacs wartime production of aircraft engine parts and tanks hold the real key to post-war dominance. The War Department paid the company to upgrade its facilities and its drive train, allowing Cadillac to avoid many of the financial burdens endured by its primary rival, Packard, during reconversion. This permitted Cadillac to sell an improved product for less cost to the customer than its competitors. This advantage, coupled with the rise of the personal luxury concept and a stream of technological innovations, allowed Cadillac to rule the luxury car market until the close of the twentieth century. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781434348340

More information about this seller | Contact this seller

Buy New
US$ 19.74
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Shively,Jeffrey D.
Published by AuthorHouse (2016)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description AuthorHouse, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9781434348340_lsuk

More information about this seller | Contact this seller

Buy New
US$ 15.88
Convert currency

Add to Basket

Shipping: US$ 4.99
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Jeffrey D. Shively
Published by AuthorHouse (2008)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description AuthorHouse, 2008. Paperback. Condition: New. Seller Inventory # DADAX1434348342

More information about this seller | Contact this seller

Buy New
US$ 17.39
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

10.

Jeffrey D. Shively
Published by AuthorHouse (2008)
ISBN 10: 1434348342 ISBN 13: 9781434348340
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description AuthorHouse, 2008. Condition: New. book. Seller Inventory # M1434348342

More information about this seller | Contact this seller

Buy New
US$ 19.53
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book