Bill Brady MORE Digital Food Photography

ISBN 13: 9781435454187

MORE Digital Food Photography

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9781435454187: MORE Digital Food Photography

The balance of light, composition, and subject is essential to any great photograph. But a food image must possess something extra: it should evoke an emotional response and urge the viewer toward a specific call to action. Great food photography possesses what author Bill Brady calls the "yum factor" and delivers just such a reaction. Even though viewers can't taste, smell, or feel the food in the photograph, the visual impact is so overpowering it can stand on its own -- it compensates for the absence of other sensory input and entices the viewer to buy into the fantasy. Whether you're interested in learning to shoot food for fun, to brighten up your food blog, or with the hope of pursuing commercial assignments, if you're serious about shooting great-looking photographs of food, MORE DIGITAL FOOD PHOTOGRAPHY is for you. Written by a pro with many years of experience in the field, this book is filled with exercises and tutorials -- and great photos, of course! -- and covers everything from composition and lighting to food styling, tools of the trade, drink photography tricks, and much more. It also includes insider info on the business side of food photography. Let Bill Brady teach you the art of creating powerful food images with strong emotional impact in MORE DIGITAL FOOD PHOTOGRAPHY.

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From the Author:

When I was first approached to write the book More Digital Food Photography I was a bit reluctant. I had never written a book before. After careful consideration I agreed to do it. From that moment on the clock was ticking. I had 7 months to distill a careers worth of knowledge into the book. What I arrived at in the central thesis for the book was simple, most photographers are intimidated by food as a subject. My goal was to convey that even with digital tools we have today you still need to learn the fundamentals of photography in general. Taking bad images that are poorly lit and composed is easy. Many photographers today want to take the short cut and use image editing software to fill the gap. My main focus was to cast a wide net. For writers bloggers and people who just want to take food photos for fun I wanted to give simple, clear and inexpensive solutions for doing that. For people who want to takt it a step further I discuss advanced lighting and technique. The result is a book for just about anyone that wants to approach food photography but were intimidated, anyone who wants to take their work to the next level. In short it's a book I would have loved to have had my hands on when I was starting out. I am proud of this book and I truly hope it helps people take better food images. I hope you enjoy it and please feel free to give me honest critique. Bill

About the Author:

Bill Brady has been a professional photographer since 1994. He has been shooting food since 1999. He has had a love affair with both food and photography from a very young age. He has seen the film world disappear and give rise to the digital age. A an early adaptor to digital Bill and his contemporaries paved the way for everyone to enjoy digital photography. During the transition from film to digital he helped redefine the practices of food photography as they exist today. Going from 3 shots a day to our present workflow is just one of the many pioneering steps he took towards a completely digital photographic experience. His knowledge of food and photography is extensive. His ability to communicate that knowledge into simple and easy bite sized doses makes More Digital Food Photography stand out among other books of it's kind. He is not afraid to show you how it's done and how he succeeded.

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Book Description Cengage Learning, Inc. Paperback. Book Condition: new. BRAND NEW, More Digital Food Photography, Bill Brady, Lou Manna, In MORE DIGITAL FOOD PHOTOGRAPHY award-winning Olympus visionary photographer Lou Manna builds on his acclaimed work in his first book, "Digital Food Photography," demonstrating the most successful techniques for photographing food. Written in a clear, concise manner, MORE DIGITAL FOOD PHOTOGRAPHY is geared toward the intermediate photographer. This book provides technical insight and behind-the-scenes images, dishing out secrets of the trade through tips and quotes from leading food and prop stylists. Features new to this title include an extensive resource guide, abundant diagrams of lighting set-ups, and color-coded sidebars giving recipes of illustrated dishes. Unique to this book, the cover concept was chosen from hundreds of entries to Best Looking Food of 2009, a contest launched by Lou. Bookseller Inventory # B9781435454187

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Book Description Cengage Learning, Inc, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. The balance of light, composition, and subject is essential to any great photograph. But a food image must possess something extra: it should evoke an emotional response and urge the viewer toward a specific call to action. Great food photography possesses what author Bill Brady calls the yum factor and delivers just such a reaction. Even though viewers can t taste, smell, or feel the food in the photograph, the visual impact is so overpowering it can stand on its own -- it compensates for the absence of other sensory input and entices the viewer to buy into the fantasy. Whether you re interested in learning to shoot food for fun, to brighten up your food blog, or with the hope of pursuing commercial assignments, if you re serious about shooting great-looking photographs of food, MORE DIGITAL FOOD PHOTOGRAPHY is for you. Written by a pro with many years of experience in the field, this book is filled with exercises and tutorials -- and great photos, of course! -- and covers everything from composition and lighting to food styling, tools of the trade, drink photography tricks, and much more. It also includes insider info on the business side of food photography. Let Bill Brady teach you the art of creating powerful food images with strong emotional impact in MORE DIGITAL FOOD PHOTOGRAPHY. Bookseller Inventory # AAQ9781435454187

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