This is the practical, website "do-it-yourself" manual for the rest of us. Visitors are the life blood of every website. If you are wondering how to drive traffic to your website, this book offers 55 Actions you can take - explained so that anyone can understand them - to get your website to the top of search results. The author assumes you don't want to spend a dollar more on your website until you see results, and that you don't have a deeply technical background, but still wish to understand what every business owner needs to know about how search engines work. Whether you are a Director of Marketing wanting to boost your career or a one-person plastic surgeon in upstate New York looking for new customers, these 55 tips will help you drive traffic to your website. All of them are effective and applied over time, will keep traffic coming to your website for years. Even after reading the Table of Contents, you'll want to make the first changes to your website.
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Author of , and , Scanlan has worked for a decade and a half on every facet of Internet commerce. From developing and shipping web traffic analytics products to implementing e-commerce solutions, founding several companies, including Bocada Inc and SiteLeads.net, Scanlan has learned what a website needs to be visible to search engines and what must be in place to drive paying customers to the product and service the website offers.
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