Discover the vibrant energy and challenging excitement found in business today within the engaging, and accessible pages of Kelly/McGowen's BUSN 3E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 3E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
"synopsis" may belong to another edition of this title.
Marcella Kelly teaches the Introduction to Business course every semester at Santa Monica College. In addition to well recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.
Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past 20 years. He also has extensive experience teaching finance and accounting. He holds a Ph.D. in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN 2E.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub 2010-02-03, 2010. PAPERBACK. Book Condition: New. 1439039631 CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. BRAND NEW. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z1439039631ZN
Book Description South-Western College Pub, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111439039631
Book Description South-Western College Pub, 2010. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX1439039631
Book Description South-Western College Pub, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # M1439039631