Weblogs & New Media: Marketing in Crisis

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9781439201107: Weblogs & New Media: Marketing in Crisis

"Standard Model" marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media--"The Power Yet to Come." The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak oil, or the depletion cycle/end-game of the global economy's complete dependence on inexpensive, readily available petroleum/fossil fuels. 2. The cycle of credit expansion and contraction (approximately 60-70 years), which is now beginning the transition from unsustainable credit expansion (bubble) to renunciation of debt (credit collapse) and global depression. 3. The generational cycle (4 generations or approximately 80 years) of American history which leads to nation-changing social, political and economic upheaval. 4. The 100+ year cycle of price inflation and stagnation of wages' purchasing-power. This short book explains how enterprises of all sizes and scales can use the critical leverage points offered by weblogs and New Media to construct a new sustainable business model based on trust and knowledge rather than "branding."

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About the Author:

Charles Hugh Smith is an entrepreneur and the author of twelve books; his website/blog www.oftwominds.com has garnered millions of visits.

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Book Description Booksurge Publishing, United States, 2008. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Standard Model marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media-- The Power Yet to Come. The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak oil, or the depletion cycle/end-game of the global economy s complete dependence on inexpensive, readily available petroleum/fossil fuels. 2. The cycle of credit expansion and contraction (approximately 60-70 years), which is now beginning the transition from unsustainable credit expansion (bubble) to renunciation of debt (credit collapse) and global depression. 3. The generational cycle (4 generations or approximately 80 years) of American history which leads to nation-changing social, political and economic upheaval. 4. The 100+ year cycle of price inflation and stagnation of wages purchasing-power. This short book explains how enterprises of all sizes and scales can use the critical leverage points offered by weblogs and New Media to construct a new sustainable business model based on trust and knowledge rather than branding. Bookseller Inventory # APC9781439201107

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Book Description Booksurge Publishing, United States, 2008. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Standard Model marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media-- The Power Yet to Come. The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak oil, or the depletion cycle/end-game of the global economy s complete dependence on inexpensive, readily available petroleum/fossil fuels. 2. The cycle of credit expansion and contraction (approximately 60-70 years), which is now beginning the transition from unsustainable credit expansion (bubble) to renunciation of debt (credit collapse) and global depression. 3. The generational cycle (4 generations or approximately 80 years) of American history which leads to nation-changing social, political and economic upheaval. 4. The 100+ year cycle of price inflation and stagnation of wages purchasing-power. This short book explains how enterprises of all sizes and scales can use the critical leverage points offered by weblogs and New Media to construct a new sustainable business model based on trust and knowledge rather than branding. Bookseller Inventory # APC9781439201107

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Book Description Booksurge Publishing. Paperback. Book Condition: New. 82 pages. Standard Model marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media--The Power Yet to Come. The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak oil, or the depletion cycleend-game of the global economys complete dependence on inexpensive, readily available petroleumfossil fuels. 2. The cycle of credit expansion and contraction (approximately 60-70 years), which is now beginning the transition from unsustainable credit expansion (bubble) to renunciation of debt (credit collapse) and global depression. 3. The generational cycle (4 generations or approximately 80 years) of American history which leads to nation-changing social, political and economic upheaval. 4. The 100 year cycle of price inflation and stagnation of wages purchasing-power. This short book explains how enterprises of all sizes and scales can use the critical leverage points offered by weblogs and New Media to construct a new sustainable business model based on trust and knowledge rather than branding. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781439201107

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