Cherry Picking: If the Cherries Aren't Low Enough...Get a Ladder!

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9781439220740: Cherry Picking: If the Cherries Aren't Low Enough...Get a Ladder!

Cherry Picking: If the Cherries Aren’t Low Enough...Get a Ladder! by Mike Jackson exposes the pitfalls, hazards, and consequences of selective selling. Beginning with a well-argued premise, all the way through actionable and transformative approaches any sales professional can follow, author Mike Jackson makes an irrefutable case against cherry picking as a sales strategy. In this book you will identify how your thoughts, beliefs, and attitudes influence critical sales decisions, especially when it comes to deciding whom you will, or won’t, engage in your “A-game” sales presentation. Cherry picking thoughts are powerful and can manipulate the sales professional’s decision to cut presentations short, or worse—reject fully qualified customers, resulting in another lost sale. Written with humor and clarity, Cherry Picking is an essential resource in any sales training curriculum, and a must-read for anyone striving for sales success.

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About the Author:

Mike Jackson is the founder of Progressive Insights, Inc., a sales training and personal development organization. His company supports and enhances the sales training and personal development efforts of Fortune 500 companies. Mike authored the Reflection Selling Program, a comprehensive sales training and personal development program. Mike has trained countless sales professionals across North America, and is a leading expert in selling strategies and personal development for sales professionals, sales managers, and business owners.

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Mike Jackson
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Mike Jackson
Published by BookSurge Publishing (2009)
ISBN 10: 1439220743 ISBN 13: 9781439220740
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