Bust The Silos: Opening Your Organization to Growth

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9781439259726: Bust The Silos: Opening Your Organization to Growth

Bust the Silos: Opening Your Organization for Growth by Hunter Hastings and Jeff Saperstein presents a comprehensive and all-inclusive approach for understanding the dynamic and cutting edge paradigm shift represented by Demand Creation. The productivity revolution of the last twenty-five years occurred in the organization of the supply chain. The next twenty-five years will be about organizing the demand chain to ensure sustainable and profitable long-term growth for global corporations. This book explains how to design organizations and processes that can make demand creation a scientific, process-based and repeatable management science. Written in concise, well organized, and jargon free prose, Bust the Silos represents a sea-change strategy in organizational growth and development. Busting out of the old models of corporate innovation, authors Hastings and Saperstein bring a fresh, new perspective to the challenges facing globally minded companies.

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About the Author:

As Chairman of EMM Group, a trailblazing consultancy in the field of Demand Creation, Hunter Hastings co-authored (with Jeff Saperstein) The New Marketing Mission and Improve Your Marketing To Grow Your Business. Mr. Hastings developed the principles of Demand Creation from his work providing consulting services to global clients in the Americas, Asia and Europe. He now puts them into practice as Chief Marketing Officer in the Beef Division of JBS, the world’s largest multi-protein company. Jeff Saperstein is an author, teacher, and consultant. His books and case studies focus on best practices for innovation. He has worked with governments, corporations, and NGO’s to use marketing to increase growth. Mr. Saperstein teaches at San Francisco State University College of Business, at Cisco, and other corporations, He teaches seminars on Tech Clusters and Innovation at the European School of Management in Paris and hosts International MBA groups for immersion tours in Silicon Valley. In addition he leads technology bloggers on writing trips to regional centers of innovation excellence including Israel and London/Cambridge.

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