Synopsis
“No one cares about women’s sports” is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for women’s sports from both investors and fans.
Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women’s sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Women’s Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in women’s sports.
The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward women’s leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, women’s health issues, and equal pay.
An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where women’s sports as an industry and investment stand at this moment in time.
"synopsis" may belong to another edition of this title.
About the Author
Jane McManus is an Adjunct Professor at New York University at the Preston Robert Tisch Institute for Global Sport. She was the founding Executive Director of the Center for Sports Media at Seton Hall University and taught at the Columbia Graduate School of Journalism, Michigan State University, and Marist College. A former columnist for The New York Daily News and Deadspin, she spent nearly a decade covering women's sports and the NFL for ESPN. She was a founding columnist for espnW, appearing in multiple network shows and hosting two ESPN Radio shows. She is the guest editor of the 2024 edition of The Year's Best Sportswriting.
"About this title" may belong to another edition of this title.
Search results for The Fast Track: Inside the Surging Business of Women's...
Stock Image
The Fast Track: Inside the Surging Business of Women's Sports
Published by
Temple University Press, 2025
ISBN 10: 1439925089
ISBN 13: 9781439925089
Used
Hardcover
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_473341227
Stock Image
The Fast Track: Inside the Surging Business of Women's Sports
Published by
Temple University Press, 2025
ISBN 10: 1439925089
ISBN 13: 9781439925089
Used
Hardcover
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Seller Inventory # M1439925089Z3
Stock Image
The Fast Track: Inside the Surging Business of Women's Sports
Published by
Temple University Press, 2025
ISBN 10: 1439925089
ISBN 13: 9781439925089
Used
Hardcover
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized. Seller Inventory # M1439925089Z2
Seller Image
Fast Track : Inside the Surging Business of Women's Sports
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 47957892-n
Stock Image
The Fast Track: Inside the Surging Business of Women's Sports
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Seller Inventory # OTF-S-9781439925089
Seller Image
The Fast Track: Inside the Surging Business of Women's Sports (Hardback or Cased Book)
Published by
Temple University Press 2/21/2025, 2025
ISBN 10: 1439925089
ISBN 13: 9781439925089
New
Hardcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Hardback or Cased Book. Condition: New. The Fast Track: Inside the Surging Business of Women's Sports. Book. Seller Inventory # BBS-9781439925089
Stock Image
The Fast Track: Inside the Surging Business of Women's Sports
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # I-9781439925089
Seller Image
Fast Track : Inside the Surging Business of Women's Sports
Published by
Temple University Press, 2025
ISBN 10: 1439925089
ISBN 13: 9781439925089
Used
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 47957892
Seller Image
The Fast Track
Published by
Temple University Press,U.S., US, 2025
ISBN 10: 1439925089
ISBN 13: 9781439925089
New
Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: New. "No one cares about women's sports" is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for women's sports from both investors and fans. Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women's sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Women's Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in women's sports.The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward women's leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, women's health issues, and equal pay. An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where women's sports as an industry and investment stand at this moment in time. Seller Inventory # LU-9781439925089
Stock Image
The Fast Track (Hardcover)
Published by
Temple University Press,U.S., Philadelphia PA, 2025
ISBN 10: 1439925089
ISBN 13: 9781439925089
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. No one cares about womens sports is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for womens sports from both investors and fans. Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held womens sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Womens Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in womens sports.The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward womens leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, womens health issues, and equal pay. An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where womens sports as an industry and investment stand at this moment in time. "This book looks at the business of women's sports, including broadcasting, pay, unions, merchandising, leagues, investments, and endorsements, to document ways that it has been undervalued relative to its potential and identify areas for improvement. The author interviews stakeholders across the industry and presents data"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781439925089