Above the Fold, Revised Edition

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9781440336669: Above the Fold, Revised Edition

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

  • PLAN
    Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"Alas, I wish this book had existed when I began designing for the Web. It's some consolation to know that Above the Fold will become an essential part of Web design curricula for years to come. It's a must-read / must-have book for anyone studying Web design." Charles Nix Chairman, Type Directors Club Professor, Parsons School of Design 

"Above the Fold is one of the few Web design books that goes past just the display of a Web site and dives into the entire process of unlocking the strategy to create a successful digital product." Bryan Hamilton User Experience Director, Razorfish

"Brian presents a rather well-rounded picture of the Web design process--from design and usability, to aspects of marketing and analysis--providing the reader with clear insights they can take away and apply. Nicely done." Thomas Beeby Principal, Chief Creative Officer, Beeby, Clark and Meyler

"Brian clearly articulates the symbiotic connection between 
the Web designer, client and end user. Above the Fold is one  of the best books I've seen that treats the creative process as  a vital asset necessary for business success." David Vogler Creative Director, NBC Universal

"A great idea will never take off if it's not presented clearly. Above the Fold has the secret sauce to get your ideas the  success they deserve." Peter Knierim
Crispin, Porter + Bogusky

About the Author:

Brian Miller is the owner and design director at the Brian Miller Design Group, a small design firm in Norwalk, CT that specializes in branding for the Web and print. Brian's client list includes GE, NBC Universal, SportsMD, Rockstar Games, 2K Games, GigMasters and Nat Nast. Brian is a lecturer at the Shintaro Akatsu School of Design, board member for the Type Directors Club and author of Above the Fold. Brian's work has been published in the Print Magazine Regional Design Annual, GD USA and The New York Festivals in addition to receiving numerous industry awards. Brian has a Masters degree from Pratt Institute in design management and a BFA in graphic design from the Hartford Art School. He lives in South Norwalk, Connecticut with his wife Bridgette, daughter Sarah and dog Shick. 

"About this title" may belong to another edition of this title.

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Book Description How Books, United States, 2014. Paperback. Book Condition: New. Revised. Language: English . Brand New Book. Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they ve made in their Web site with marketing and analytics. Bookseller Inventory # AAS9781440336669

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Book Description How Books, United States, 2014. Paperback. Book Condition: New. Revised. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they ve made in their Web site with marketing and analytics. Bookseller Inventory # BZV9781440336669

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Book Description How Books, United States, 2014. Paperback. Book Condition: New. Revised. Language: English . Brand New Book. Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they ve made in their Web site with marketing and analytics. Bookseller Inventory # AAS9781440336669

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