Win IC Designs: Principles Of Field Applications And Sales Engineering

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9781440425677: Win IC Designs: Principles Of Field Applications And Sales Engineering
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Many books have been written about IC design, but this is the first written about IC Design's before and after: that is, about determining which ICs to design and how to incorporate them into systems. These activities are mostly field applications and sales engineering functions. Drawing on two decades of author’s experience in the IC industry, this book aims at making field applications and sales engineers more successful by presenting a winning methodology for the practice of their profession.

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About the Author:

Sasan Khajavi gained his IC engineering and business experience working for a systems company. He was an IC test and qualification engineer at Xerox where he selected and qualified ICs and IC vendors. Being on the other side of the fence, he learned firsthand how system companies make complex IC and IC vendor selection decisions, and created criteria and strategy for making these decisions. Sasan has written about ICs in Electronic News and NASA Tech Briefs. Sasan used to write software to test hardware. He wrote this book the way software is written, namely, highly organized and structured, thus easy to read and follow.

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Sasan Khajavi
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Khajavi, Sasan
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