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This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.
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Bruce D. Keillor, PhD, is director of the Williamson Center for International Business and professor of marketing and international business at Youngstown State University, Ohio. Keillor holds a doctorate in marketing from the University of Memphis.Review:
"Bruce Keillor has tackled a subject which is often discussed in international business but rarely dealt with in such depth. Having a firm grasp of the international business environment is essential for the success of any enterprise and this book provides an excellent foundation for anyone seeking to maximize success in the ever-changing global marketplace." (Dr. Tomas Hult, Eli Broad Professor of Marketing & International Business, Director, International Business Center (CIBER), Michigan State University)
"In working with businesses around the world I find too often managers fail to fully take into account all facets of the international business environment and the impact each may have on their operations. Dr. Keillor provides a guide to understanding the complex global business environment which is valuable to anyone interested in maximizing success in their international endeavours. I highly recommend this book." (Ray Hilditch, Provost Emeritus, Hult International Business School)
"Bruce Keillor has put together a comprehensive look at the possible avenues we could take, and which ones we should. He turns up the resolution a little higher on the critical issues facing companies that are going global. A must on the bookshelf of any company already in the international arena and looking to move up to the next level." (Andrew R. Thomas, PhD, Editor-in-Chief, Journal of Transportation Security, Bestselling Author of The Distribution Trap, Soft Landing, Supply Chain Security, Associate Professor of International Business, University of Akron)
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