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Synopsis
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.
The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.
A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
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About the Author
Bruce D. Keillor, PhD, is director of the Williamson Center for International Business and professor of marketing and international business at Youngstown State University, Ohio. Keillor holds a doctorate in marketing from the University of Memphis.
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Understanding the Global Market : Navigating the International Business Environment
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Bloomsbury Publishing USA, 2013
ISBN 10: 1440803013
ISBN 13: 9781440803017
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Understanding the Global Market
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Bloomsbury Publishing Plc, 2013
ISBN 10: 1440803013
ISBN 13: 9781440803017
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Understanding the Global Market (Hardcover)
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ISBN 10: 1440803013
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Hardcover. Condition: new. Hardcover. This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates. This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781440803017
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Understanding the Global Market
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ISBN 10: 1440803013
ISBN 13: 9781440803017
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Understanding the Global Market: Navigating the International Business Environment
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